The NGENIX company optimized sales processes using the CRM solution of Salesforce

The NGENIX company passed to the system of Salesforce for process automation of sales and conducting communication with the acting and potential clients. Flexible instruments of customization of a system allowed the company to configure by its forces of own command, without involvement of developers.

Before start of the CRM system of Salesforce data on sales channels, conversion, services and services of clients were kept in the different systems and did not allow to obtain in real time data on work with partners. The system capable to provide analytical data quickly was necessary for automation of sales. The company approached the choice of the automation system carefully – the set of the key solutions presented at the market was considered. After the detailed analysis the management of NGENIX defined the leader – Salesforce.

"the IT industry is dynamic, and it was important to us to select the solution having ability to integrate all business processes in one place. Salesforce, in our opinion, as any other solution corresponds to this criterion", - Kirill Salov, the sales director of NGENIX says.

As the partner in acquisition of licenses and transition to the new CRM platform the CT Consulting company — the official platinum business partner and reseller Salesforce was selected from Russia and the CIS countries. CT Consulting implemented a set of successful projects on the Salesforce platform not only in the Russian, but also European markets.

The project on transition was executed in short terms and with proper quality. In NGENIX company a big product matrix which consists of functionality of the platform, resources and support. For January, 2019 in NGENIX sales process which provides an access to the information of transactions and sales channels, simplicity of preparation and document storage is completely automated and also reduces the probability of emergence of errors because of "a human factor". Using Salesforce it was succeeded to organize transparent statistics of sales from different channels on each element of the solution.

Thanks to successful cooperation of CT Consulting and NGENIX it was succeeded to transform the system of development of customer relations and to build convenient and transparent sales process.

"Long time we developed our products without complete statistics on sales process, and it was important to us "digitize" communication with our acting and potential clients. With it helped Salesforce, moreover, with its help we saw high potential of promotion of our services through partners" - Kirill Salov says.

NGENIX - the provider of cloud services, largest in Russia, for cyber defense and acceleration of web resources. The distributed cloud platform of NGENIX has direct connections more than to 1000 telecom operators of Russia and the CIS and provides to millions of users access at a high speed to websites, online broadcastings, the air of TV channels, online stores, games and applications. Since 2015 NGENIX is included into Rostelecom group.

CT Consulting company, the first and only platinum partner of Salesforce in Russia and CIS countries. The company is the oldest in the market, since 2007 rendering services in setup and implementation of Salesforce, mobile application development, business process optimization, user training and administrators. The professional staff of the company totals over 500 highly qualified specialists who give support more than 70 key clients of the company worldwide.