OTP Bank (Oracle Siebel Campaign Management)

Project Tasks

1. Project management at all stages;
2. The analysis and the description existing business - processes (AS IS);
3. Reengineering of the existing business processes;
4. Development of target business processes (TO BE);
5. Development and deployment of the main methodologies of target marketing;
6. Development of target architecture of a system;
7. Implementation of the approved processes of target sales;
8. Design of a show-window for a management system for marketing campaigns 9. Transfer of the existing campaigns to the new platform;
10. Automation of creation and application of forecast models at a formirvoaniye of selections for campaigns
11. Integration of a system with IVR channels, Internet bank, call center, the SMS, mail;
12. Development of the operational and analytical reporting.

Project Progress

Oracle Siebel Campaign Management, Oracle Siebel CRM, DBMS Oracle, IBM Unica (integration)

Project Results

1. Complex business process automation of target marketing (design of design of a campaign, planning of start of campaigns, formation of a segment, informing on a campaign, registration of responses, the analysis of a campaign). A possibility of start of cyclic campaigns without participation of users.
2. System implementation of creation of statistical models, interacting with Campaign Management.
3. Formalization of process of start of a campaign. Flexible approach to creation of new campaigns: the business user using the universal designer can independently project new campaigns without completion of a system.
4. Automation of multistep campaigns (the sequences of the interconnected campaigns).
5. The methodology of efficiency evaluation of campaigns is developed and implemented. The developed approach allows to estimate both separate fragments of multistep campaigns, and all campaign entirely.
6. The policy of contacts is developed and implemented.
7. Improvement of indicators of campaigns due to formation of selections (segment) taking into account the probability of tendency of the client to a campaign.
8. Online-informing on the entering channels. 9. Receiving complex of operational and analytical reports.
10. Transfer to the system of processes of target sales of card business and classical network.

Letter of recommendation