On the building "Moscow City" 3-storey displays for advertizing appeared

On July 6, 2020 HD Outdoor announced placement of huge displays for advertizing on the three-storyed building Catcher concept-stora in "Moscow City" located on Presnenskaya Embankment near towers "The city of the capitals" and Shopping Center Afimoll. Four LED screens have the total area 302 quarter.

It is noted that the daily audience of advertizing in  "Moscow City" makes about 175 thousand people, it is commensurable with traffic of the Third Ring Road. Thus 47% of audience "Moscow City" has high income, 93% — average and  high. 

On the building "Moscow City" 3-storey displays for advertizing appeared

The project was implemented the owner of screens in "Moscow by Cities" Led Production and operator of outdoor advertizing   HD Outdoor. For work partners selected LED screens with minimum admissible step of pixel 12.12. Thus, it will be the most high-quality  digital-construction in media facades in Moscow, declared in HD Outdoor.

The building  of Catcher  is unique not only the special arrangement among City skyscrapers, but quality of the passing audience. Now it is this advertizing art object which combines all advantages   of didital OOH. The indicator of SRT for stock  of Catcher  will not exceed 300 rubles — the CEO   of HD Outdoor Darya Chuykova said.

According to her, the media facade will be equipped  with Wi-fi  the sensor of Kvant company for collecting of statistics and work with a mediametriya. The first advertizing campaigns on three-storyed screens will appear in August, 2020.^[1]

 HD Outdoor  is an exclusive seller of outdoor advertizing on infrastructure of "Aeroekprsess" and on screens in   X5 Retail Group shops. Also the company received   advertizing exclusive sale rights in  towers of "Moscow City".  Full HD screens are set in  halls and  transitions between buildings. Among advertisers  — BMW, Adidas, M.Video, Sberbank and  other brands. Besides,  HD Outdoor  will become exclusive  operator BackAd  and will be engaged in sale of advertizing opportunities of the project.

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