Manzana Loyalty is used in network of drugstores of Vit

"The gold Seredina" and Sovcombank started the loyalty program on the Manzana Loyalty platform for clients of network of drugstores of Vit

One of the largest Russian pharmacy chains of Vit - is provided in 7 regions of Russia and contains over 450 drugstores (Vit and Kind Heart) – together with Gold Seredina company and Sovcombank gave start to the new rewards program for the clients. As the platform for the loyalty program the Golden mean company used the ready-made solution Manzana Loyalty based on Microsoft Dynamics CRM.

The developed discount rewards program of loyalty on the Manzana Loyalty platform will allow to manage a customer loyalty and sales effectively. "Our network is one of the largest networks in the Volga region and the Russian Federation. We have a large number of drugstores, it is a lot of clients. And, naturally, the most necessary for us now the task which is particularly acute – management of client loyalty, sales management", – Svetlana Popova, the head of advertizing and public relations of network of drugstores of Vit comments.

In 2013 the network of drugstores of Vit was engaged in active search of the contractor who could develop and implement very quickly and qualitatively the project of the rewards program. The main condition by search of the supplier was existence of a ready system with effective tools for communication with clients. "… we needed completely ready-made solution on start of the rewards program where we could combine not only charge of bonuses, but also providing discounts to our clients. […] Therefore we began search of the contractor … rather professional which would have an experience in the market. We found such contractor. It is "The Golden Mean Which Provided Us the Ready-made Solution together with Us Developed the Concept of the Program and … since April 15, 2014 This Program Is Started in Drugstores of Vit and " Kind Heart " of the City of Samara" company, - Svetlana Popova tells about the choice of the supplier.

The new loyalty program gives to a team of the customer the mass of opportunities for work with the customer base:

• carry out accurate segmentation of the buyers;
• analyze their consumer activity;
• to work actively with each client and to do him offers, proceeding from his preferences;
• special cards for pensioners. They will allow owners to receive legal discounts and, at the same time, not to take with themselves pension certificates.

On development of the rewards program of pharmacy chain of Vit record-breaking small amount of time left. Only three months. When accounting the fact that the Golden mean command was faced by a task hard in character. "The project of Vit - very interesting project. At first we thought in what we got involved? Whether we will be able to combine the interests of a large number of the parties: pharmacy chain, bank of the investor, own interests, at last and, the most important, the interests of buyers and to implement what was planned by network? … We derived pleasure that we coped with this task. First, only three months are the that deadline which we met at start of the loyalty program. … The second – approvals at least in spite of the fact that owners of network were involved in process of creation of the loyalty program as much as possible up to that they watched closely creation of design of a card which will be received by the consumer", - Anton Semennikov tells.

Thanks to hard work, the first results of the new rewards program already appeared. "Naturally, we saw the first results. We saw specific clients who make at us purchases in specific drugstores, in specific days and hours. Further, it to us will allow to build policy of sales more competently".

Also since May "1", 2014 till August "31", 2014 the Gift from Bank - a gift card with the face value of 500 rubles, the drugstore of network of Vit operating in any is provided to all clients who came to office of Sovcombank with the card of network of drugstores of Vit when receiving the Monetary credit.