AI recruiter reduced the cost of recruiting personnel in " network by 60%

2025: Introduction of an AI recruiter

The Plus Group has introduced artificial intelligence into the recruitment system of the Samolet Plus franchise network. An AI recruiter was launched in a quarter of the network's offices in July; it is planned that it will process applications for more than 150 thousand candidates for the position of real estate agents per year. According to the company, the introduction of AI will reduce the cost of primary selection of candidates by 60%. Polyus Group of Companies announced this on August 6, 2025.

The AI recruiter conducts text interviews, assesses motivation, experience and eligibility, classifies applicants, and passes those eligible to the next stage. All this allows you to reduce the pre-selection time by at least half. The HR team devotes the time to adapting and training new employees, and network partners can focus on key business metrics: customer service and deal execution.

In total, more than 400 thousand candidates a year respond to the vacancies of the Samolet Plus network for the position of real estate agents. About 40% of them, according to the company, are ready to be selected using AI. In the future, this share will grow, confident in the Plus group.

People remain at the heart of our business, and so that they can work efficiently, we have removed the extra routine from interaction. Automation of primary interviews will free the HR team from thousands of hours of routine tasks per month. These resources will be directed to the adaptation and development of agents, that is, to what helps maintain the quality of service, the efficiency of specialists and ultimately form customer loyalty, "said Alexander Murashkin, HR Director of the Samolet Plus franchise network.

In the future, it is planned that the AI recruiter will also be able to conduct emotional analysis and HR scoring of candidates, help integrate newcomers into the processes of adaptation, training and building career tracks. AI recruiter is part of the systematic introduction of artificial intelligence into the processes of the Plus group.

The introduction of automation in recruiting is one of the elements of our AI strategy, which implies a multiple increase in productivity of both Plus group employees and Samolet Plus network specialists. We are developing AI so that our specialists can focus on really important tasks. The company already uses AI in legal and operating services, and also launched the first AI platform for AI Plus realtors, which allows real estate agents to automate routine tasks and increase work efficiency, that is, make more transactions, - said Maxim Shumkov, director of AI implementation in the Plus group.