Pruffi selects "cloud" perspectives of solutions on the basis of Windows Azure

Pruffi Friends and Pruffi Graph, popular applications on personnel recruitment and career guidance from Pruffi company, work at Windows Azure now. Transition to a cloud platform of Microsoft helped Pruffi to increase loyalty of users, to provide the necessary level of reliability and scalability of servers and also gave opportunities for further development of services, the press service of provider of Microsoft service reported on December 13, 2012.

Objectives

Pruffi Friends is the service allowing students and young specialists to find perspective work, and to the companies – the suitable employees. Service works based on social networks Vkontakte and Facebook and also on all popular mobile OS, including Windows Phone. Pruffi Graph is new service which offers the user the most suitable professions and the companies for work, analyzing his profile on social network. At the moment the number of users of services is more than 600,000 people.

Alyona Vladimirskaya, the CEO of Pruffi company, noted: "Transition to Windows Azure provided smooth functioning of applications and higher speed of work and by that allowed us to implement our strategic objectives and to develop, without worrying about whether our infrastructure will keep up with such paces of development. After transition to a cloud platform of Microsoft we began to implement actively the marketing strategy, we develop affiliate programs with social networks of other countries. Besides, the speed of development of new services increased by 1.5 times in comparison by the former platform".

Nikolay Pryanishnikov, the president of Microsoft in Russia emphasized: "Microsoft actively supports the initiatives by training and social self-realization of young people therefore we were glad to give full support and to give to Pruffi company new opportunities and our best technological solutions. The choice of Windows Azure will allow the company to continue to develop the services for social networks".

Advantages

Thanks to a cloud, Pruffi can use the latest IT technologies, increase productivity and is more effective operate applications. In particular, Windows Azure helped Pruffi to solve problems, crucially important for the services functioning based on social networks:

The possibility of flexible scaling implemented in the Windows platform of Azure allowed Pruffi Friends service to maintain jumps of attendance at a vykladyvaniye of interesting vacancies and to save on failure from "spare" servers. According to Pruffi, the new platform can sustain simultaneous visit of 1 million people.

Support of difficult algorithms of functioning and uncommon behavior of users allowed to save a system from the problems arising earlier, such as, for example, too long loading of the pages opened by the user.

Load distribution – sending requests of users to the servers located in the countries of their stay or the next to them – reduced time of request processing and waiting of users. Increase in processing speed of transactions. According to developers of the application, time of processing of a user profile for its drawing up "a professional portrait" in Pruffi Graph upon transition to Windows Azure decreased from 80 to 30 seconds (i.e. more than by 2.5 times).