In achievement of success Puma hopes for technology of the directed placement of products and commodity groups

Company JDA Software Group, Inc. announced on February 14, 2013 the choice by PUMA Retail company of the solution JDA Allocation for optimization and centralization of accomplishment of assortment strategy.

Finds and expectations

Having faced that the industry moves towards increase in production volumes, more accurate differentiation of segments, intensive development of categories of products and emergence of the new markets and sales points, PUMA Retail addressed the solution JDA Allocation which will help to create the range in shops taking into account demand. The company expects that thanks to JDA Allocation it will manage to cope not only with these global problems, but also with such private difficulties as the shortage of the demanded sizes, excessive discounts and markdowns, weak visual merchandising due to the lack of accurate requirements to space and the presentation, inability to react to seasonal fluctuations of demand for separate goods, the inefficient and not automated distribution of commodity units by packagings and handmade large volume. Having eliminated these defects, the company will be able to organize effective distribution of goods and to optimize deliveries.

Approach

Acquisition of the solution JDA Allocation will become for PUMA Retail company the first step on the way to creation of a system of the integrated management of planning, the range and placement of goods at the global level, capable to provide a fair idea of market demands and the most complete satisfaction of needs of buyers. The solution JDA Allocation will make the assortment policy of PUMA Retail much more flexible and sensitive to market requests and also considerably will strengthen positions of the company in the sector of retail.

"JDA Allocation — one of the most powerful and reliable solutions in the market, and we are sure that it will help to optimize quickly and effectively placement of goods in all our retail stores — Stefan Meyrat, the head of global division of retail sales of PUMA company noted. — Implementation of JDA Allocation will become the first important achievement within our multi-stage project on creation of the global integrated schedule system and assortment management which purpose — to provide timely deliveries of products from our Performance and Lifestyle collections to the necessary shop".

"We are glad that such industry leader as PUMA Retail selected the solution JDA Allocation, proceeding from advantages which it will give to business — Mark Morgan, the vice president for the region of EMEA, JDA Software emphasized. — JDA Allocation helps the companies to automate processes of effective distribution of products using placement of the correct products in the correct shops, having increased the level of goods availability, control of inventory management and reduction of a downside risk of the prices".