RosBusinessConsulting refused CRM of the Russian development

On July 7, 2015 the companies RosBusinessConsulting and "FB Consult" announced completion of pilot start CRM- solutions on the platform InforCRM.

Project Tasks

Owing to specifics of work of media holding, in the company different large number of communications with clients and partners is used. The tool for the most intellectual and operational work was required.

RBC, 2013

Experience of use of a domestic cloud CRM system did not meet requirements of the company, in particular, there was no function, key for RBC, – the flexible, convenient mechanism of creation of the groups and selections necessary for mailings. RBC conducted a research of the market of the foreign and domestic CRM systems and made a choice for benefit of InforCRM.

Project Progress

At the first stage several key tasks are carried out:

• cleaning and verification of data,
• merge of separate customer bases of RBC in a single system.

Alexey Otradnov, the director of the department of conferences and the press center of RBC, noted: "The block for which I am responsible concerns business actions. The relevant, well filled database is necessary for us. Therefore work in InforCRM allows to do us several basic things without which all the rest does not make sense: first, it is permanent to update the database, to keep it in the "freshest" status. Secondly, mailing e-mail which help us to register people on actions, to distribute information on a conference, speakers, the main questions, became more effective and accurate. Here even a question not in saving of time or increase in a response, and in complex effect. Just before we had no full-fledged CRM system, the main work was conducted using Excel. And CRM and Excel tools of a different class".

Project Results

For July 7, 2015 the department of telemarketing which in online the mode fixes all the actions works with CRM. The percent of a response to mailings and the number of the people attracted at a conference increased.