Loymax launched a recommendation system based on machine learning in the Krasny Yar network

2023: Launch of the recommendation system

Loymax on June 9, 2023 announced the launch of a machine learning-based recommendation system - Machine Learning (ML), which made it possible to generate millions of personal offers for customers of the large Red Yar deli chain every month. The ROI was more than 180%, and the conversion of buyers was up to 10%.

As part of the project, Loymax launched the Loymax ML module. Machine Learning is the most relevant solution for automatic selection of promo mechanics for each customer, based on a number of strategies. The key strategies that are being implemented within the framework of personal proposals in the Krasny Yar retail chain are an increase in the average buyer check and work with outflow.

According to the results of the pilot period of the Loymax system implementation, Krasny Yar received an increase in retail turnover (RTO) of the network in the range of 1-2%, conversion to buyers up to 10%, and gross income minus operating costs remained positive. The Loymax-based platform paid for itself in the first stages of implementation - the ROI was more than 180%.

The Machine Learning module is designed to analyze all historical customer data, generate product offers and launch up to 10 million promotions per day. The ML module showed the result from the first stages of implementation - many business indicators have improved significantly, for example, the increase in RTO and ROI. We are glad to cooperate with the Krasny Yar retail chain and are planning its further development, - said Maria Forostyanova, Product Director of Loymax.

The introduction of the personal proposal module is a logical and necessary stage in the development of the network. In conditions when the company sells more than 40% of the promo, it is necessary to look for the client's open needs and work with outflows. These issues were successfully resolved using the ML module, which complements our promo with personal offers, - commented the director of marketing and analytics, Andrei Kudrin, "Red Yar."

For June 2023, the Machine Learning personal promo recommendation module is a mechanic capable of providing strong analytics and developing personal promos, completely eliminating the risks associated with the human factor. In the future, Loymax plans to develop ML, as well as track the results of the module's introduction into the Krasny Yar retail chain.

2018

The main customers of the company are in Russia, a foreign direction is being mastered. The number of the company's clients is already more than 80, among them: the multi-brand network BNS Group (Calvin Klein, Karl Lagerfeld, Tommy Hilfiger, etc.), Ralph Ringer, Tervolina, Krasny Yar, Slata, Vita Pharmacy, Chelny Bread.