"Холодильник.ру" chose Manzana Online to upgrade to a loyalty bonus program

2021: Switch to Loyalty Bonus Program

Холодильник.ру chose Manzana Online to upgrade to a loyalty bonus program. This was announced on April 20, 2021 by the developer of the solution.

Before the introduction, the hypermarket used the discount system more often as a reward for buyers, but it was decided to switch to a bonus loyalty program - more flexible and functional.

Manzana Group was selected as the partner for the transition to the bonus system.

We developed a rather difficult concept to implement, and the solution proposed by the Manzana Group satisfied us according to most criteria. In addition, we were based on referrals from other market participants, and the quality of feedback on Manzana's products and support level was markedly higher than that of other suppliers, said Denis Egorov, marketing director of Холодильник.ру.

The online hypermarket "Холодильник.ру" introduces the service Manzana Loyalty Online (Manzana Online), which has gained confidence retailers in various scales. With Manzana Online, you can quickly analyze the behavior of customers, instantly get ready to the analyst about the effectiveness of promotions within loyalty program and quickly launch a large number of targeted marketing campaigns, including discount, bonus, game and coupon mechanics. The Manzana Online solution allows you to quickly influence the increase in the average check, the frequency of purchases and the increase in margin. The solution will be adapted to the requirements of Холодильник.ру and, among other things, will provide integration with cash, software website and. registration system

We are pleased to begin cooperation with Холодильник.ру. We have gained experience in launching loyalty programs for our users who implement the omnichannel format of retail operations. When a customer needs to get a positive impression, regardless of the purchase channel or channel of communication with the retailer. Our cooperation will delight "Холодильник.ру" customers with new interesting mechanics, commented on work with "Холодильник.ру" Oleg Palenov, CEO of Manzana Group.