"The Renaissance the Credit" announced results of testing of service of polls and the Oprosso forms

In September, 2016 it was announced end of a pilot project on implementation of service of polls and forms in Renaissance Credit bank. Receiving conversion in click in the amount of 8% became result of work that is considered above an average value on a world ^[1]

The pilot project lasted three months and included carrying out a series of polls with testing of email channels and SMS mailings. Renaissance of the Credit instruments of tracking of statistics of answers in real time in a single window, unloadings of evident reports and diagrams were provided to employees.

Results of testing showed conversion in answers above, than on average in the market. So, the channel of distribution of polls by email gave a response of 8%. The channel of distribution of the SMS (service quality evaluation) showed conversion of 3.5%.

The received results became the basis for continuation of cooperation of Renaissance Credit bank and Oprosso company. Within the new project there are even more ambitious goals: using recommendations and use of modern tools to increase conversion of email mailings to 10%, and the SMS — up to 6%.

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