"Author" launched its own retail media in partnership with Retail Rocket Group

2024: Advertising platform launch

The AUTHORUS group of companies launched an advertising platform for suppliers on its online retail platform in collaboration with the Retail Rocket Group, which announced this on November 28, 2024. Now brands of auto parts, consumables, auto chemistry and accessories will be able to place targeted advertising for a three million audience of car owners.

The AUTHOR advertising platform is built on the basis of the Smart Placement Ads adtech platform from Retail Rocket Group. It is a self-service tool that allows suppliers to independently launch and flexibly manage targeted advertising campaigns on the retailer's online platform: select locations for screenings, set targeting, fix the budget limit, and so on.

As of November 2024, brands have access to the format of product recommendations based on machine learning technologies - personalized product shelves with brand products selected individually for each user, taking into account his interests, behavior on the site and geolocation. Sellers can show shelves to users at all stages of the shopping route: on the home page, in categories, product cards, search results and cart.

Detailed real-time campaign performance analytics are also available. Inside the platform, the process of working with the ORD is automated.

The launch of the advertising platform is part of the AUTHORUS strategy for the development of the ecom-direction. In 2024, the company plans to significantly strengthen its position online due to high demand from brands for digital promotion.