SAS completed system implementation of management of profitability

On June 15, 2015 it became known of completion of transition of SAS airline to a revenue management system of Amadeus Altea Revenue Management Suite.

Project Tasks

Aiming to raise income, the air-transport industry addresses new methods of merchandising – such as dynamic pricing, development of tariff plans (fare families) and sale of additional services. Therefore SAS it is important that revenue management processes corresponded to the carried-out task.

Airplane of SAS airline, 2013

For opposition of the competition from cheap airlines, increase in transparency of services for a price comparison, the increasing number of classical airlines implements flexible structure of pricing. This business strategy throws down a challenge to traditional revenue management systems, assuming demand growth in low-price segments of service, its decrease in highly profitable classes. As a result incorrect idea of consumer demand as systems are incapable to distinguish correctly the interests of the travelers buying inexpensive air tickets, but at the same time ready to order additional options forms.

Project Results

According to partners in the project, transition to Altea Revenue Management Suite will help Scandinavian Airlines to use advantages of a unique product from Amadeus IT solution portfolio for airlines.

High extent of automation of the solution will allow analysts to focus on the activity providing airlines an additional income, offering them the convenient tools working in real time.