SKL Group uses the complete solution "Corus Consulting" for management of distribution

2019: Control automation by marketing

On November 25, 2019 Corus Consulting Group announced project completion on creation CRM- systems on the platform Microsoft Dynamics 365 and the analytical solution based on Microsoft Power BI in torgovo- production company SKL Group. Using complex IT- the tool distributor automated management marketing and control of connection of clients at all stages of a funnel of sales and also simplified the deep analysis of results financial and productive activity.

For high-quality interaction with such number of partners and planning of distribution the producer needed the technological tool. CORUS Consulting Group proposed SKL Group the complete solution which kernel is the CRM system of Microsoft Dynamics 365.

In this solution on the Microsoft Dynamics 365 platform automatic routing of potential clients on responsible managers who are assigned to specific regions was configured. The project team implemented the evident card of visualization of the customer base and automated work with the directory of goods, numbering more than 1.5 thousand units of production. As a result marketing specialists of SKL Group received the convenient tool which helps to segment the customer base by 15 parameters and to do exact selections for campaigns for expansion of distribution and connection to a trade - to marketing actions.

A CRM-system allows to pick up quickly goods, to automatically create the commercial offer with relevant actions and individual discounts and also to prepare the personalized presentation less, than in 1 minute – it is enough to manager to send ready documents to the client only.

In order that any customer information was available to sales representatives and area managers of SKL Group from mobile devices in online and offline modes, specialists of Corus Consulting configured the Resco Mobile platform.

Modern instruments of business Microsoft Dynamics 365 and Microsoft Power BI which formed the basis of the complete solution 'CORUS Consulting' will help us to manage more effectively 'field' sales and visits to outlets. Now heads will be able to estimate results of work of 'field' managers and on the basis of this information to set the purposes on distribution amounts. And the interactive 'mobile office' displays the diagram of visits of employees and allows to adjust it, to fix a status of outlet and to make out the order directly 'in fields', quickly specifying the price and existence of goods in warehouses, emphasizes Dmitry Volotskov, the director of strategic analysis of SKL Group

Our solution provides to SKL Group continuous control of distribution, transparent interaction with retailers and also helps to react quickly to change of key indicators on sales, comments Olga Gurskaya, the director of the department of CRM of CORUS Consulting Group

In addition experts of Corus Consulting developed the solution on the Microsoft Power BI platform. Using this system managers of the distributor can keep track of dynamics of growth of the customer base, efficiency of managers on the basis of the sales given about the plan fact, to carry out ABC analysis and also to state revenue both by commodity groups, and on each of branches of network.

Creating our BI solutions we always aim that the business user wasted a minimum of efforts and time for obtaining information on what happens in his company 'here and now'. Using Power BI we developed the flexible tool of the analysis of keyword parameters of activity which in a convenient type gives information for decision making for SKL Group, comments Alexey Aldashkin, the head Microsoft BI of department of analytical solutions of CORUS Consulting Group