Sentras Inshurans (iSpring Online)

Sentras Inshurans company — one of the leading players in the market of insurance of Kazakhstan. Services 1,000,000 clients over the country, integrates 17 branches and more than 500 employees.

The head of development department of personnel Yulia Grausbard tells about how by means of iSpring in only three months of the company it was succeeded to start from scratch the mixed training, having given a powerful charge to business development.

In modern business corporate training is a marker which distinguishes the successful organizations from those that stand on a market roadside. Therefore in our company strictly monitor new educational standards.

We practice the mixed training since December of last year. Before worked in the "face to face" format: the trainer of times a year went round all branches and trained the staff of sales department.

Resident instruction — not the most effective approach, at least, for two reasons:

Economic. Journey, the room in hotel, travelers for the trainer — excess items of expenditure. Educational. Some employees forgot what the trainer taught a year ago to. We understood: it is important to keep constantly workers in a tone that knowledge did not disappear, and the professional grade grew. Therefore decided to train and remotely.

Tested all popular solutions of the Russian eLearning-developer. At some the price did not please. At others — complex management. Fortunately, found iSpring. The solution iSpring matched ours the check sheet for 100%:

Clear and ordinary editor of rates. I am not a programmer, but with iSpring Suite I can impose a professional electronic rate for several days. And the ordinary presentation will form a basis for it. Testing. Thanks to iSpring QuizMaker in my arsenal 23 types of questions by means of which I can determine the level of knowledge of the employee most precisely. Integration with SDO. One cliques of a mouse, and the rate created in iSpring Suite is published in the system of distance learning iSpring Online. I do not need to create SCORM packets and to manually load them into SDO. Detailed statistics. iSpring Online collects detailed statistics and helps to distinguish "excellent student" from "poor student". It is not necessary to go round branches more to check level of training of employees. I can make of the study. Distance learning in the company entered an active phase in March of this year when we let out the three first a rate with the theory, tests, dialogs and video lessons.

Now through Suite + Online we at the same time train 50 people — the staff of branches. We train two target groups: head of sales department and sellers. The rate on selection and adaptation of personnel is developed for the first group. On personnel training I also hold a webinar. For the second group – technology of sales. We block studying of our products webinars too.

As is trained: once a month employees study a rate, attend a webinar, then execute the test. According to the results of we see who really plunged into material, and fluently browsed.

SDO iSpring Online helps to train the staff of all departments according to the uniform standard. From a system every month I unload reports and I send to the management. We measure advantage of electronic trainings so. That will do.

Further we are going to expand a scope — to train with iSpring to 200 people. These are managers, sellers and the staff of back-office: accountants, lawyers, etc. Now for each target audience we make the curriculum. In parallel we develop a cycle of courses of "the young fighter". Intend to start step-by-step training of beginners: they close one cycle of occupations, begin another. The program is painted until the end of the year.

It is clear, that it is simpler to some skills of the person to train alive, than through network. For example, as it is correct to hold the presentation of a product or to understand that it is necessary for the client. Therefore remote rates in the company supplement internal trainings. We carry out their two once a year. In addition heads of sales department on places in addition train employees.

In what benefit of the mixed training for the company:

Expanded a scope. Now we train the staff of all branches. Increased motivation of employees. The new format of trainings is pleasant to people because it is possible to study at any time in any place — access to the knowledge base is not limited. Besides, they began to be distracted less often from work for the sake of the next internal rate. Saved time. Earlier a lot of time was taken by the organization of trainings. Now we replace some of them with webinars and electronic rates. Reduced costs. These are travelers, the hotel accommodation, the fees to teachers. The mixed training already yields results: employees implement the sales plan easier, the volume of an insurance portfolio changes, the quantity new and percent of loyal clients increases. And it only the beginning.