Shopping Center Bashkortostan changes a format using Avarda ERP system

Plans of the guide to trade upgrade which provide intensive development of a format of department store and consolidation of different trade sections in open space became a reason for implementation of a new ERP system in Shopping Center Bashkortostan.

Among the main objectives of the project of automation based on the ERP system of AVARDA there is a development of programs of increase in a customer loyalty, including support of the various discount and bonus systems and also providing powerful analytical tools to the management for more exact assortment planning and management of price policy. Besides, using the received solution the management of Shopping Center Bashkortostan is going to optimize management of trade inventories and to improve processes of operational accounting.

ERP system of AVARDA is selected by the customer thanks to existence of necessary opportunities in a standard configuration that positively influences terms and the project budget of automation. Besides, the solution has flexibility and allows to organize effective management of a set of different commodity groups.

Implementation of the ERP system of AVARDA in Shopping Center Bashkortostan started in May, is going to complete automation already by the end of summer of 2010.

Commenting on the project, the chief executive of Shopping Center Bashkortostan Shcherbunov Stanislav notes: "Developing a format of department store, we should pay the maximum attention to loyalty of buyers – to work continuously on the range, to monitor optimum level of a trade margin, to develop non-standard discount and rewards programs, to carry out different marketing actions. We are happy that in the market the solution which will help us competently was found and to timely solve these problems. The AVARDA system has rich potential and meets all our requirements therefore we hope to receive positive results from its implementation shortly".