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Project

The Softline Uzbekistan selects Microsoft Dynamics CRM

Customers: Softline Uzbekistan

Information technologies

Contractors: E-Consulting
Product: Microsoft Dynamics CRM

Project date: 2012/09

The management of Softline addressed specialists of E-Consulting with the specific list of wishes on work in the Microsoft Dynamics CRM system which correspond to features of process of conducting sales of the company. "Experience showed that each potential transaction should be considered as the full project for which successful completion we need to consider, with what speed there is a work with the client who responsible for each stage of interaction how there is an interrelation and coordination of project participants." - the director of Softline International in Uzbekistan, Rustam Toshov emphasizes, - "Only this way we will be able to analyze and understand why these or those plans are not implemented at what stage we most often lose the client, each manager of the company why some vendors are not on sale, etc. how actively works. For implementation of these tasks we selected the Microsoft Dynamics CRM system."

After the detailed analysis of all features of conducting sales of Softline company within an implementation project of the CRM system nine stages of process of transaction were selected: confirmation of the possible transaction, approval and considerations of the offer, tender, contract signature, receiving payment, registration and sending order to the client, sale closing. Each stage has the key indicators which achievement is the basis to go to the following level. Also at all stages the transaction probability on the basis of which the funnel of sales is under construction is defined.

For Softline International company in Uzbekistan use of the Microsoft Dynamics CRM system will provide:

  • Work to all authorized employees and representatives in the single database (clients, products, rates, vendors, agents, partners) the companies with clear split of an information access;
  • Process automation of sale, the order, delivery of products using templates of the necessary documents created proceeding from specifics of functioning of the company;
  • Existence of the complete information on a status, actions, terms, the statuses and payments within each stage of sale;
  • Control of terms of the order and delivery of products;
  • Tracking of accomplishment of tasks of processes, employees, vendors;
  • Obtaining operational statistical and analytical reporting by by dates, products, purchase value and the selling price for the analysis and forecasting of the activity.