"Sinterra Media," "Soyuzmultfilm" and artificial intelligence taught the heroes of "Prostokvashino" to speak Kazakh

2024: Translation, dubbing and subtitling of the animated series "Prostokvashino" into Kazakh

Sinterra Media"" localized for the Kazakh market " content Multilandia" - its own TV channel. "" Soyuzmultfilm This was Rostelecom announced on December 24, 2024.

Sinterra Media translated, dubbed and subtitled the animated series Prostokvashino into Kazakh. To localize the content of the series, she applied her own developments based on artificial intelligence (AI) using editors-linguists, native speakers of the Kazakh language.

"Multilandia" is localizing content in Kazakhstan, fulfilling the legislative requirements of the republic. In June 2024, the President of Kazakhstan signed the law "On Mass Media," according to which the mandatory volume of television and radio programs in the state language is established. Broadcasters are obliged to ensure the translation of at least 10% of television and radio programs of an educational, cultural, educational, sports, entertainment and leisure nature into the Kazakh language. Over time, the share of content in the national language will actively grow.

Working with Multilandia is our first commercial project using an AI model to localize TV content. Dubbed content is already broadcast in Kazakhstan, and viewers highly appreciate the quality of translation and dubbing and do not even assume that this is not done by a person, "said Grigory Uryev, General Director of Sinterra Media.

Thanks to a partnership with Sinterra Media, Multilandia was able not only to maintain, but also to increase its coverage in Kazakhstan. The TV channel was one of the first to launch the Kazakh audio track and successfully fulfilled the requirements of the legislation. In addition, Multilandia pioneered the use of AI technologies in this area. Due to the fact that the adaptation of content through the use of Synterra Media technologies turned out to be operational and high-quality, we began to think about further cooperation, - commented Yuliana Slashcheva, chairman of the board of directors of the Soyuzmultfilm film studio.