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Project

Spar supermarkets in St. Petersburg were connected to Alipay

Customers: Spar Northwest

St. Petersburg; Trade

Product: Alipay

Project date: 2017/12  - 2018/05

On July 26, 2018 it became known that SPAR supermarkets in St. Petersburg were connected to Alipay.

Trade acquiring of Alipay and processing of payments the group "provides MOBI. Money" in technology cooperation with CSI company, the developer of the cash solution Set Retail.

Now guests from China and the citizens of the People's Republic of China living in St. Petersburg will be able to pay for purchases in SPAR shops using mobile application of Alipay. Implementation of service of acceptance of payment using Alipay in St. Petersburg is an opportunity to attract the Chinese tourists in shops, and to provide them comfortable process of purchases.

SPAR offers the wide range of goods of the domestic and western manufacturers, including products of a private trademark distributiruyemy from Europe. The supermarket chain is distinguished by authentic design, the pleasant atmosphere and comfort of shopping. Mobile application of Alipay in SPAR supermarkets will ensure the high speed and safety of payments for the Chinese citizens, making payment on favorable rate of currencies. At the same time the marketing platform of the application helps buyers to learn about the nearest shops and actions on a mother tongue.

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Based on last year about 300 thousand tourists from China visited the Northern Capital of Russia. One of large cost categories of the Chinese tourists are daily food, ready dishes, sweets and delicacies. We are glad that cooperation with "TD of Intertorg" promotes increase in number of the supermarkets in St. Petersburg accepting Alipay payment that is for us a priority task.
Aleksandra Chizhikova, the associate director on development of JSC MOBI. Dengi
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The number of the Chinese tourists surely grows in St. Petersburg, and traditional Russian products – a powerful part of costs of city visitors. We are glad to provide to buyers access to Alipay payment system – to the most convenient and usual payment method for the Chinese audience. Are sure, an opportunity to pay off using this payment instrument will provide to tourists comfort when shopping, will increase loyalty to SPAR supermarkets and will be the reason to return to our shops again and again.
Andrey Nesterov, chief process officer of TD Intertorg LLC
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