Lenta has integrated the promo into the Yandex voice assistant. Alice "

2023: Creating a Voice Service

On March 22, 2023, Lenta announced that it had created a voice service, thanks to which buyers can find out information about discounts and new products of the retail network.

"Tape" builds communication with clients using the virtual voice assistant "Alice." The company has developed two skills that can be used on various devices.

Using the voice assistant, you can learn about promotions and new products that appeared in Lenta hypermarkets. "Alice" talks about the offers of the retail network and the main products of the catalog. Information about discounts is updated every day, about new products - weekly.

You can activate your skills by asking: "Alice, ask Lenta what discounts are today" or "Alice, ask Lenta what new items are today."

{{quote 'author = said Lenta Operations Marketing and Communications Director Darina Starshinova. | Thanks to this channel of communication with customers, we plan to increase the audience reach and master a niche that is not occupied by our competitors,}}