The delivery service "Samokat" increased efficiency of process of pricing using Competera

2021: Implementation of the platform of pricing of Competera

Corus Consulting Group helped with development of a system of pricing to the representative of a segment of the fast product delivery Scooter. The implemented Competera platform optimizes price review processes, supports the scenario analysis, allowing to differentiate the cost of goods on structure of consumption and a location of darkstor, effectively managing a target margin. Corus Consulting reported about it on February 5, 2021.

For us it is very important to observe balance between a financial result of the company and advantages to our buyers. Save it at manual process of pricing and rapid development of the company trudozatratno, – Alexander Lazarev, the chief financial officer of Scooter emphasizes. – Therefore we made the decision at first to pilot, and then and to use such system as Competera, and as the contractor – specialists of Corus Consulting who have examination in the field of automation of retail and implementation of similar platforms.

Specialists of Corus Consulting carried out the analysis of the existing process of pricing and offered necessary changes in methodology of management to them, created price zones, clustered the range according to priorities of development of Scooter and offered the strategy of competitive pricing.

The daily analysis of price conversion on the set business rules includes up to 1 thousand options. Make it manual analysis long and trudozatratno. Automation allowed to lower load of employees. The platform helped to simplify carrying out what-if of the analysis – now managers make the decision on the basis of moderating of effect of change of conditions.

Using Competera system implementation the company reduced time for daily revaluation: if earlier the range miscalculated till 3 o'clock, then now – in 30 minutes it is possible to receive result for decision-making, – Yulia Smirnova, the head of department of pricing of Scooter emphasizes.

The Samokat company works only in an online format where the competition is more tough, and reaction to pressure of the market and a request of the buyer should be instant. This technological solution gave to the online retailer the necessary speed and flexibility for more operational management. Besides, it is our first project in the Russian market of online retail where the platform is implemented as a separate information system and does not require connection of managers to the ERP system, – Sergey Vorobyov, the head "Pricing Optimization" of department of analytical solutions of CORUS Consulting Group says.