Toy Store and SAP provided results of implementation of the platform for e-commerce

2018

On October 04, 2018 SAP announced the first results of use of the platform of e-commerce of SAP Commerce (before SAP Hybris Commerce) in Toy Store Group. The total revenue of online store in the first half of the year 2018 grew to 3.1 billion rubles that is 78.4% more in comparison with the same period of 2017. The division of SAP Digital Business Services became the partner in implementation.

The main objective of transition to this platform of e-commerce – to establish customer interaction using different communication channels and to provide them various delivery modes and also to increase traffic and the number of visitors on the website.

Mechanisms are developed for work with different marketing and targeted actions, for providing to buyers discounts and coupons for partial payment of goods. There were additional delivery services of goods and an opportunity to create sets of products. Besides, the scalability issue is resolved now: the platform is capable to support growth of volumes of e-commerce effectively. Peak values of load of the website make more than 1000 baskets at the same time that 1.5 times higher than the critical values set for the previous platform. A historic high of traffic — 20 million sessions.

In plans of improvement of the platform — personalisation of customer interaction, development of mobile version of the website and design, adaptive, convenient for the buyer.