Transcapitalbank started the credit pipeline based on Oracle Siebel CRM

Transcapitalbank completed the first stage of the project on creation of the credit pipeline and implemented the system of the credit front office based on Oracle Siebel CRM in all branch network of Bank.

A system is intended for automation of processing of retail credit requests and includes all stages of their consideration – from the moment of the first appeal to Bank for the purpose of receiving credit counselings to a stage of its issue. The platform is a uniform information resource on information storage about retail clients that in the future will allow to systematize communications Bank – the Client in the course of maintenance of the credits and also to develop effective strategies of cross-sales.

The solution means the branched decision gate according to the credit request that allows to configure individual routes of its consideration depending on types of credit products, the region, a credit amount and other parameters. At system implementation the principles of standardization and standardization of data were underlain Automation of processing of credit requests is the first stage of the project. The plans of Transcapitalbank are integration of CRM Siebel with external and internal banking systems and also its development as full-fledged management system for the client relations.

"Development of retail business is included into the list of priority activities of Transcapitalbank. For this reason the automated platform allowing to standardize decision making process according to credit requests should become an integral part of IT of infrastructure of Bank", - the Vice chairman of the board of Transcapitalbank of László Chuk reported.

"Oracle Siebel CRM has necessary functionality for automation of front office processes. By and large we used industry solution and adapted it for the Russian specifics of banking business by means of our partners who in a short time implemented all tasks set by us", - the Vice president of Transcapitalbank, the Managing Director of Directorate of Information and payment technologies Valery Shane says.

"Creation of the credit pipeline an interesting and difficult task which implementation should consider a set of factors, in particular structure of sales channels, the existing hierarchy of banking network and also diversified approach to management of limits and powers in decision making process. Thanks to high professionalism of a command of NAVAT company we managed to construct a system which completely answers our expectations – the Project manager from Transcapitalbank comments, the Head of the department of strategic projects Darya Podmarkova.

"We set as the purpose not only providing to Bank modern and convenient the tool for process automation of retail lending, but also assistance in the organization of business processes of retail lending as rather new direction of business of Bank. Implementing solution in so short terms became possible only thanks to support of the project at all levels, both from Department of information technologies, and from business divisions of Bank. Employees of the bank worked with us in a uniform command, and we express them huge gratitude", - the director of the company of NAVAT Mikhail Axelrod reported.