Implementation of WINGS ViziCell for deployment of Digital Signage technology in Enter Svyaznoy

"Information Technologies" and VINGS company announced SITRONICS start of the project on the implementing solution WINGS ViziCell of the class Digital Signage in new retail chain stores of Enter Svyaznoy.

Enter is the new federal retail nonfood network having one beneficiary as Svyaznoy company, the only independent cellular retailer in Russia numbering more than 2400 mobile communications centers in 670 cities of Russia. The Enter company is the format of retail chain stores, new to Russia, combining trade Internet platforms and traditional shops. The first shop of Enter network was open in October of the current year. "Pilot" system implementation of digital television in 10 shops of network which opening is going to be performed until the end of 2011 became the initial stage on the way to project implementation to Enter.

For ensuring ample opportunities in the field of holding marketing and advertizing campaigns in outlets of Enter in all territory of Russia the project team SITRONICS IT jointly with specialists of VINGS company implemented the solution based on the WINGS ViziCell system of the class Digital Signage. The WINGS ViziCell system has the centralized architecture and allows to work with the networks of federal scale numbering thousands of end devices and terminal nodes which allow to play at the same time different video and audio content online to interact with visitors through Bluetooth or using touch screens.

In each shop of Enter network the equipment Digital Signage for demonstration of advertizing content for the purpose of bringing to buyers of information on new marketing actions, new goods and services, and also for broadcast of video will be installed on the TVs provided in shop for sale. All Digital Signage devices will be eaten around in network which control is exercised from the central server cluster. The WINGS ViziCell system is equipped with a control node with the intuitive WEB INTERFACE for conducting control of all equipment which is a part of the solution for work with content, setup of advertizing campaigns, media planning and also for collection of data on broadcasts of content in sales points and other statistical information.

It should be noted that the mechanism of content management of the WINGS ViziCell system monitors demonstration of each roller on the video wall, gives the chance to collect statistics in real time and also sets individually the media plan for each point or for group of the points integrated on territorial or other sign. In spite of the fact that communication between server and client parts is performed through a corporate data network, a client part is completely autonomous. Even at a rupture of connection with the central server, the solution in sales points will continue work in full.

"This year creation of network of the class Digital Signage in Enter company became the second successful project within cooperation SITRONICS IT and "VINGS", - Dmitri Gorbachev, the Head of department of the complex projects "SITRONICS IT" in Russia notes, - We see wide perspectives on expansion of practice of creation of systems for reproduction of advertizing video of content together with the partner and we do the main rates on development of competences of a retail segment of the market".

Earlier SITRONICS IT and "VINGS" started the Digital Signage network, largest in Russia, in MTS cellular shops.