Slon.ru

Performance Indicators

2014

For July, 2014 all on the website 11 thematic sections are submitted. The audience of Slon.ru is more than 3.5 million readers. A core of audience is male audience (67%) at the age of 30-45 years, with average income and above an average, mainly top management, according to TNS Russia. Dynamics of growth of the user sessions of Slon.ru is 30% monthly and for July, 2014 reached 10.2 million at 4.7 million users with depth of viewing from 2.7 pages, according to Google Analytics.

2011.

Data of December, 2010:

• The expense plan for 2011 - 71 million rubles
• The plan of income for 2011 - 45 million rubles
• The plan of income for 2012 - 60 million rubles

For March, 2011 according to given the website of the company, 28 people, including a back office enter into staff of Slon.ru.

History

2009: Start of the edition

The Slon.ru portal was started in the spring of 2009. Initially the project was planned as the news website with a big share of materials opinions of journalists and the invited bloggers.

2010: Olga Romanova leaves Slon.ru

In the spring of 2010 Leonid Bershidsky (the first Chief Editor of the edition) decided that work with blogs is preferable. It caused split in a command, and a part of employees led by the senior editor of the portal Olga Romanova left the edition. Most of them found new work on the website Forbes.ru.

2011: Bershidsky leaves the edition. Kashulinsky is a CEO

On February 17, 2011 Bershidsky announced the withdrawal from the project. Duties of the Chief Editor of the portal were fulfilled by Anton Shirikov.

In March, 2011 the creator of Slon.ru Natalya Sindeeva announced a name of the new CEO of the portal. Kashulinsky Maxim Vladimirovich, before working as the Chief Editor of the Russian Forbes became him.

2014: Vinokurov becomes a CEO, Kashulinsky - the editor-in-chief

In December, 2014 the investor of Dozhd media holding Alexander Vinokurov became the CEO of Slon.ru. Maxim Kashulinsky who was earlier holding this position is appointed the Chief Editor of online edition. Staff movements are connected with crisis, Forbes reports.

"Decided to save not on journalists, and on the CEO" — Vinokurov told. Now the state of Slon.ru totals 42 employees.

Kashulinsky within two months headed edition Slon.ru before. Room was made after Andrey Goryanov's leaving.

2016: Irina Malkova is the Chief Editor

In August, 2016 it became known that Maxim Kashulinsky releases a chair of the Chief Editor of Slon.ru for Irina Malkova.

"We a considerable part of time since 2014 looked for the cool specialist, now so it turned out because of a number of circumstances that we managed to find it" — explained Malkova's appointment the investor of Dozhd and Slon Magazine TV channel Alexander Vinokurov to Kommersant^[1].

New circumstances for Malkova began on May 13, 2016 when RBC dismissed the managing director Elizabeth Osetinskaya, the editor-in-chief of the RBC newspaper Maxim Solyus and also the editor-in-chief of RBC news agency Roman Badanin. After dismissal of three editors-in-chief, a number of employees of RBC explained that too will leave Mikhail Prokhorov's media holding. Such declaration also the deputy Chief Editor of RBC Irina Malkova made.

One more "rbkashnik" who was a zamglavreda of the RBC newspaper, the former deputy chief editor of the website of Kommersant Pyotr Mironenko will be Malkova's deputy in Slon.ru. In Malkov's past worked in Forbes together with Osetinskaya and Badanin. The last since July 25, 2016 became the Chief Editor of Dozhd TV channel which together with Slon.ru enters a portfolio of media assets of Alexander Vinokurov.

"There is a lot of plans, tasks even more. Let's do new interesting content, including together with Slon Magazin" — the CEO of Rain Natalya Sindeeva explained in June Badanin's appointment.

Maxim Kashulinsky, the acting as the editor-in-chief of Slon.ru, becomes his publisher. Kashulinsky became a deputy in October, 2014 when the previous editor-in-chief Andrey Goryanov rather suddenly went to "The Russian service BBC".

Notes