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Internet regulation in Kazakhstan
Main article: Internet regulation in Kazakhstan
2025:7 most popular social networks in Kazakhstan. VKontakte in 4th place
As of January 2025, there were about 15.7 million users of social networks in the Republic of Kazakhstan, which is 75.7% of the total population. The growth compared to the previous year was 11.2%, or 1.6 million users. Such data are provided in a DataReport study, the results of which TAdviser got acquainted with in mid-May 2025.
Men make up more than half of social network users in Kazakhstan - 55.8%, while the share of women is at the level of 44.2%. As of the beginning of 2025, the most popular social platform in the republic in terms of the number of active users is TikTok with 15.7 million subscribers aged 18 and over. In second place is Instagram (owned by Meta, which is recognized as an extremist organization; activities in the Russian Federation are prohibited) with 12.4 million users. Closes the top three Facebook (also owned by Meta; service prohibited in the Russian Federation) with an indicator of 2.6 million. The top five include LinkedIn with 1.7 million participants in Kazakhstan at the beginning of 2025 and Snapchat with 885 thousand users.
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Pinterest generates the most traffic in Kazakhstan: this platform accounts for 35.96% of web traffic arriving on third-party sites through clicks or clicks on links published on the social network. In second place is Facebook with 13.91%, and closes the top three X with 10.44%. VKontakte was in fourth position, showing a result of 9.82%. Fifth place went to Instagram with 8.61%.
The study also states that 81.5% of Kazakhstan's total internet user base (regardless of age) used at least one social media platform in January 2025.[1]
2023: Number of Internet users in Kazakhstan - 18.9 million
At the end of 2023, the volume of Kazakhstan's Internet audience reached 18.9 million people. 86% of users access the Internet several times a day. Of the 26.24 million mobile subscribers, 65.6% use their gadgets to access the network. Such data in August 2024 was published by the digital hub Wunder Digital.
On average, users spend 3 hours a day on the Internet, most often to search for information or view content.
- 83% of users use Google to search for data.
- 90% of respondents go to Google from a smartphone.
- 37% of the population use Yandex from a computer.
In Kazakhstan, Google continues to dominate the search engines market, but Yandex holds a significant position: it focuses on localization and regional features, which makes it attractive for users in countries where.ru domains remain relevant.
Video streaming platforms such as YouTube have become a significant part of internet activity. Users spend a lot of time watching - content 54% use YouTube regularly. Watching movies, videos, games listening to music, as well as communicating online are the main goals of going online.
Online shopping also occupies a significant share: 70% of the audience use the Kaspi marketplace. According to kaspi.kz, 9.1 million users visit the application daily, 14 million economically active users enter the site monthly. Users change the entry point: they are looking for the necessary product not in the search engine, but on marketplaces.
To search for current news, users switch to popular information portals. 59.6% of respondents use the Internet for this purpose. Tengrinews became the absolute leader in the number of visits in March 2024 - the average monthly number of visits reached 26.26 million. gismeteo.kz (18.75 million) and nur.kz (13.47) are also in demand. At the same time, as you can see in the infographic, the Kaspi marketplace is the leader in reaching a monthly audience. Overall, among the 20 sites, half specialize in e-commerce.
The pandemic has made changes to work and training processes, making remote work and online learning more common. This increased the amount of time spent online for professional and educational purposes: email, dating, communication, blogging, courses, as well as business on the Internet.
In addition, users spend a lot of time in plentiful applications. The leaders of free downloads at the time of the study were the following categories: Games, Entertainment, Communication, Navigation, Social, Photo & Video, Finance. Among paid tools, the Games category prevails.
2022: Internet penetration rate by regions of Kazakhstan
2013: More than half of Kazakhstan's residents use the Internet
According to Gemius (as of December 2013), more than half of Kazakhstan's residents (52%) use the Internet. This figure is more than in Ukraine, but less than in Russia and Belarus. Most of them, as well as in the aforementioned countries, are women (53 percent. Internet users in Kazakhstan are women). These are mainly young people under the age of 25.
In Russia, Ukraine and Belarus, the dominant number of Internet users is in the age group of 25-34 years.
The most popular social network in Kazakhstan is the Odnoklassniki.ru portal - more than 23 percent. users in Kazakhstan. The site that users most often visit in Kazakhstan is Mail.ru - the largest Russian e-mail service (82 percent of Kazakh Internet users).
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