Pawnshops in Russia

Main article: Russian economy

2024: The total profit of Russian pawnshops for the year increased by 73% to ₽8,8 billion

The total profit of Russian pawnshops in 2024 increased by 73% and amounted to ₽8,8 billion. More than 60% of market participants completed the reporting period with a positive financial result, regardless of the type of collateral. This is evidenced by the data of the Bank of Russia, published on June 10, 2025.

According to the regulator, pawnshops issued loans to the population in the amount of ₽302 billion in 2024, which is a quarter more than in 2023 (₽239 billion). The main reason for this growth was a steady increase in the price of gold, since 94% of the total loans are issued on the security of gold products.

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Фото: CBR

The number of loans issued by clients in pawnshops remained at the level of 2023 - 16.6 million contracts. Following the rise in gold prices, the amount of the average loan in the pawnshop also increased. Over the year, it grew by 31%: from ₽16 thousand to ₽21 thousand. The main increase was provided by large pawnshops with a portfolio of more than ₽100 million.

The growth in issuance was accompanied by an increase in the total portfolio of loans to pawnshops, which since the beginning of 2024 has grown by 32% and as of December 31, 2024 amounted to ₽74 billion. The quarterly growth rate of the portfolio accelerated: in the fourth quarter, the portfolio grew by 12%.

The process of market consolidation continues - the share of the top 50 largest participants amounted to 66.1%, an increase of 1.1 percentage points compared to 2023. The portfolio is growing against the background of a decrease in the number of pawnshops in the market.

In 2024, 2% of loans were issued on the security of vehicles. The volume of such loans over the year increased by 10%, that is, at a more moderate pace compared to the same segment in the market of microfinance organizations.

To finance its activities, pawnshops in 2024 attracted ₽30 billion, 38% more than in 2023. The main source of funding continued to be the funds of the founders - 68% of the attraction portfolio. The share of borrowed funds of legal entities, including loans from banks, increased slightly - to 32%.^[1]

2023: Sharp growth of the market to 65-70 billion rubles

At the end of 2023, the volume of the Russian pawnshop market amounted to 65-70 billion rubles, while a year earlier this figure was estimated at 43.1 billion rubles. At the same time, there is an expansion in the range of product categories that are pledged. This is evidenced by the statistics of the National Association of Pawnshops (NOL), published at the end of February 2024.

According to the Kommersant newspaper, as of the end of 2023, approximately 85% of collateral falls on traditional gold for the industry, mainly in the form of jewelry. However, by 2026-2028, this figure, according to experts, may be reduced to 65-70%. This is due to the tightening of regulation of the industry and a decrease in its profitability. Other types of collateral are gaining popularity - equipment, cars, wardrobe items and even intangible assets. About 27% of pawnshop market participants intend to expand the types of collateral - this is five times more than in 2022.

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Фото: Unsplash

The transfer of a pawnshop as a pledge of a crypt without the purpose of its further redemption may well in the future turn pawnshops into crypto exchanges and even crypto exchanges, - said Ilya Zharsky, managing partner of the Veta Expert Group.

The automotive segment remains a small niche by the end of 2023, the study said. This is explained by the fact that the main part of it was taken over by microfinance organizations issuing loans secured by the TCP. Experts emphasize that non-juvenile pledges require pawnshops to restructure an established model of activity, great competencies from appraisers and put the industry, in fact, in the face of competition with the gray market, commissions and buying points. At the same time, there is a tendency in Russia to enlarge and reduce the number of participants in the pawnshop industry.^[2]

2022: Robotic jewel receiving point launched in Moscow

March 21, 2022 Mosgorlombard announced TAdviser the launch of a To Moscow robot lombard that allows you to evaluate from jewelry precious metals. More. here

2018: Ranking of pawnshops in Russia

On December 11, 2019, the Zaim.com announced the holding of the next ranking of pawnshops Russia based on those data Rosstat provided by Fira Pro. The ranking is again based on revenue as the most characterizing indicator of the scale of work.

The sample consists of 3254 companies operating under OKVED 64.92.6 - "Activities to provide pawnshops with short-term loans secured by movable property." Of these, only 2,385 companies have revenue, in total for 2018 it amounted to 28.438 billion rubles, which is 4.4% (1.306 billion rubles) less than a year earlier.

The share of TOP-12 companies in total revenue is 38% (10.827 billion rubles), which is slightly more than 37.6% a year earlier. The share of the first three in the "total boiler" is 18.7%, which is almost the same as in the previous period.

In addition to a simple ranking by revenue for 2018, the share of each company in total revenue, revenue growth compared to the previous period and a change in position for the year are calculated. The results are presented in the table below. The "Pledge of Success" brand combines the results of the work of two legal entities. Also, by agreement of the management, United Pawnshop and Stolichny Pawnshop were united in one position, in other cases there were no draining of legal entities, and hidden market leaders were possible.

In the ranking, six of the twelve companies have been active for more than 10 years. The teams United Pawnshop and Capital Pawnshop left the first dozen, replaced by Lombard Crimea Capital. Seven companies retained their position, three companies made a step up/down, the sequence of leaders for 4 years of our research is generally stable, in terms of share distribution, the pawnshop market is quite stable.

For eight companies from the list, revenue decreased compared to 2018, only four showed growth, the maximum - "Lombard Crimea Capital" from + 25% by 2018.

A year ago, the trends were opposite, then the revenue of 8 companies increased, and three of them significantly, by more than 40%. For December 2019, we see, rather, anti-records: Lombards "Blago Credit" and "Meridian" sank by more than 20%.

In 2018, only 685 companies received a loss totaling 0.96 billion rubles, almost a billion less than in 2017. Profit was received by 1936 companies in the amount of 3.530 billion rubles, which is 0.57 billion rubles (14%) less than a year earlier. Thus, the industry's net profit has been falling for several years in a row.

Current assets at the end of the year almost did not change and amounted to 50.364 billion rubles, there is no growth. Financial investments also decreased slightly, to 24.4 billion rubles. Both of these indicators indicate the stagnation of the portfolio and the general slowdown in the issuance of loans secured by movable property by pawnshops^[3].

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