Maslov.agency (formerly Ketchum Russia)

Owners

In October 2010, the Ketchum communications network acquired a controlling stake in Maslov PR. From that moment, the company continued to operate in the market under the Ketchum Maslov brand. In 2017, the agency was renamed Ketchum. In 2022, after the start of Russia's special operation in Ukraine, the company came under the control of co-founders Mikhail Maslov and Sergei Chumin.

Areas of activity

The main activities of the agency are strategic consulting on information policy, image and reputation, establishing and developing relations with the media, internal corporate communications and organizing special events.

For 2017, the Russian office of the Ketchum agency coordinates the work of the regional network in eight markets of the countries of the former USSR.

Clients

For April 2017 and August 2022, Philips is serviced in Russia. As of February 2012, IBM was conducting PR service in Russia.

History

2022: Transfer of control over the company to Mikhail Maslov and Sergey Chumin and renaming to Maslov: agency after the start of Russia's special operation in Ukraine

In March 2022, after the start of Russia's special operation in Ukraine, the Ketchum agency (part of the Omnicom Group holding) announced "withdrawal from the Russian market" - control over the company was returned to the co-founders and partners of the Moscow office, Mikhail Maslov and Sergei Chumin. The company continues to operate under the maslov: agency brand.

Over 28 years of cooperation with the global consulting network, the company has grown out of the framework of a PR agency, specialized practices have appeared: from data analysis and visual development to support changes, establishing internal communications and working with government agencies.

2017: Renaming Russian office to Ketchum

In June 2017, the international agency Ketchum announced the transition of its Russian office Ketchum Maslov to a single global brand Ketchum. Rebranding is part of the company's long-term strategy, implemented in order to maintain brand uniformity around the world.

Mikhail Maslov is a partner and general director of the agency, remains a co-owner and retains all his functions and will, as before, be responsible for the work of the Moscow office and relations with key clients.

"Bringing our brand in line with global standards is a logical step that will bring the Moscow office even closer to the entire Ketchum network," Mikhail Maslov emphasized. - We actively integrate products and tools developed by our international colleagues into our work and develop new directions, including internal communications and communication support for changes. The introduction of a single brand will increase the efficiency of this work. "

The change in the name of the Moscow office was preceded by a series of similar transformations in other markets. In 2009, Ketchum merged with the leading European consulting agency Pleon. In the following years, the European offices were renamed from Ketchum Pleon to Ketchum. Ketchum ICON in Singapore and Ketchum Estrategia in Brazil also changed their name to Ketchum shortly after their acquisition.

Mark Hume, head of Ketchum in Europe, added:

"Since joining the Ketchum family, the Russian office has made a significant contribution to the growth and development of the agency throughout Eastern Europe. Strengthening the Ketchum brand in Russia is part of the long-term development concept of the company, and we are pleased that this will contribute to strengthening interaction within our network, increase the efficiency and level of professional competence in favor of our customers and colleagues around the world. "

2011: Partnership with the agency in Azerbaijan

2011 Ketchum Maslov and the Azerbaijani agency RED Communications announced the signing of a partnership agreement.

2010: Ketchum acquires controlling interest in Maslov PR

Company Logo After Consolidation

In 2010, the international communication network Ketchum acquired a controlling stake in the Russian PR agency Maslov PR. From that moment on, the agency operates under the Ketchum Maslov brand.

2008: Maslov PR Tashkent founded

In 2008, Maslov PR Tashkent was founded - the first professional PR agency in Uzbekistan, providing the entire modern set of public relations services. For the first time, the Maslov PR brand extends beyond Russia. Signing of partnership agreements with agencies in Belarus and St. Petersburg.

2007: Partnerships with agencies in Ukraine and Kazakhstan

In 2007, partnerships are being established with agencies in Ukraine and Kazakhstan, which marked the beginning of the creation of a partner network of Maslov PR agency in neighboring countries.

2006: Establishment of Maslov PR Agency

In 2006, Maslov PR was created as a result of the restructuring of Maslov, Sokur and Partners. Maslov PR confirms the status of Ketchum's partner in Russia and receives the right to represent Ketchum's interests in the CIS countries.

2004: The agency receives the status of an exclusive partner of Ketchum in the Russian Federation and the CIS

In 2004, the Agency received the status of an exclusive partner of Ketchum in Russia. In 2004, the agreement between the companies also expanded to the Commonwealth of Independent States (CIS).

2003: Mikhail Maslov - Head of AKOS

In 2003, Mikhail Maslov headed the Russian Association of Consulting Companies in the field of public relations (AKOS) and represented Russia on the ICCO council.

In 2005, Mikhail Maslov was elected the official representative of Russia on the IPRA Council

1999: Participation in ACOS

1999 The Agency becomes one of the initiators of the creation of the Association of Consulting Companies in the Field of Public Relations (ACOS).

1997: Co-authorship of the Competition Charter in PR

1997 The agency co-authored and initiated the signing of the Charter of Principles for Cooperation and Competition in the Russian Market for Public Relations Services

1995: "Maslov, Sokur & Partners" becomes Ketchum's representative in the Russian Federation

1995 The agency is the first in Russia to sign an official agreement on joining the Western PR network and becomes the representative of Ketchum in Russia.

1993: Founding of "Maslov, Sokur & Partners"

In 1993, the agency "Maslov, Sokur and Partners" was founded in Moscow.

Awards

2014 Ketchum Maslov receives 2 SABRE AWARDS: in the Russia an CIS category for a joint project with Google Russia "Kostroma: Digital Makeover"; in the Trade Show category for a joint project with EY "SPIEF Index."

2012 Ketchum Maslov is recognized as the Best Agency in Eastern Europe according to Holmes Report.

2011 Ketchum Maslov receives the SABRE award in the EMEA region for a joint project with Google - "Moscow-Vladivostok: Virtual Journey on Google Maps."