Rychkova Natalya Sergeyevna

Rychkova Natalya Sergeyevna

Biography

Graduated from Omsk State University named after M.F. Dostoevsky, Moscow International Higher School of Business "MIRBIS," as well as the German Press Academy Deutsche Presseakademie.

She headed the department for internal and external communications of the international network of hypermarkets "Globus."

She held the position of Director for Communications and CSR in one of the retail companies Auchan Retail Russia, "where she implemented business communication support projects both internally and externally.

2022: PR Director of Detsky Mir

On May 17, 2022, Detsky Mir Group of Companies announced the appointment of Natalia Rychkova as PR Director of Detsky Mir Group of Companies.

Natalya replaced Yulia Polikarpova in her position and officially took office on May 11, 2022.

We are glad to see a professional of such a level as Natalia in our team. In Detsky Mir, Natalia is responsible for the formation and support of the company's image, the implementation of the company's communication strategy, interaction with the media and specialized associations. I am sure that Natalia's experience will help us build an even more productive pr-strategy. I also thank Yulia Polikarpova for her contribution to the development of the company and wish her further success, - commented Maria Davydova, General Director of Detsky Mir Group.

The transition to Detsky Mir for me is a new professional challenge and interesting strategic tasks. I am glad to become part of the team of a large retailer and am sure that together with our colleagues we are implementing many high-quality projects for the Company, the industry and society as a whole, "said Natalya Rychkova, PR Director of Detsky Mir Group.