Shkvarun Ivan

Shkvarun Ivan

Education

Ivan Shkvarun graduated from MIREA, faculty of Naval Forces (computers and systems) in "computer security". In 2016 "the entrepreneurship and company management" studies as MBA in IBDA RANEPA in.

By own words, completed improbable different specializations, including sales quantity of courses.

Career

The 2000th: work in banking sector

Started a career in Gazprombank in department of management of data protection. Then passed into the information and analytical center (IAC) in the same bank (2004-2008).

2008-2015: from the business analyst to the deputy director

From May, 2008 to September, 2015 worked in Neoflex company, having begun with a position of the business analyst and having reached the area deputy director of SOA (service-oriented architecture).

Since 2015 Technoserv Consulting is the director of business development.

2015: investments into Indigo Kids

Once Ivan Shkvarun on one of actions got acquainted with Timofey Rakin, the founder and the CEO of Indigo Kids – the company which develops childish mobile sports under the known brands.

The studio exists since 2012, on its creation of founders their children pushed: there was a wish to help them to select the correct applications, if all of them are equally not indifferent to gadgets. "We wanted that, playing games, they developed and studied therefore we also went to gamedev", – one of representatives of the company tells.^[1] In a portfolio of Indigo Kids there were applications on Russian, mathematics and geography, on development of IQ, including a game in a technique of the Italian teacher Maria Montessori.

At that moment, according to stories by Ivan, he with the wife Angela thought of the correct development of the first child Seva. They were interested including in the Montessori system.

I understood that to us obviously "on the way", and we agreed about further joint development, – Ivan Shkvarun tells.[2]

Ivan Shkvarun became the co-investor of the project at the beginning of 2015 (does not open a share), just while the studio planned new strategy.

I never invest there where I cannot help with development therefore everywhere I take active part in development, – Ivan explained TAdviser.

It should be noted that till 2014 it was difficult to Indigo Kids studio to survive in the difficult market of games for children: promotion required enormous costs, Timofey Rakin tells.^[3]

Everything changed in 2014. Then founders of studio got acquainted with representatives of the untwisted Masha and Bear brand. They managed to agree about cooperation on a condition "revenue in half". From this point the known and popular brand became the main engine of development of studio. Games do not leave TOPS of Google Play and became world best-sellers.

In a year three of our games under the Masha and Bear brand set 40 million times! And the application not only is popular in Russia, but also keeps in a top of children's content around the world: in the USA it was downloaded by about 600 thousand times, in Italy it is brand number one, it has success in Mexico, Indonesia and even Saudi Arabia, – Ivan Shkvarun tells.

Owners of Indigo Kids relied on the untwisted Masha and Bear brand and did not lose (a game screenshot)

Basic versions of games free. Indigo Kids uses two main methods of monetization: advertizing and built-in purchases. According to the company, advertizing brings to about 70-90% of income (depends on the application, the country, an advertizing format (a banner, video, etc.), advantages of IAP, the platform), the built-in purchases – other share.

At the beginning of 2016 Indigo Kids signed the agreement with other popular brand – Fixicles. On November 23, 2016 there was the first application Fiksiki Tamagochi and animated films.

The cost of Indigo Kids company is estimated at $3 million (as of fall of 2016). By the end of 2017 owners are going to increase it three times – to $10 million, Ivan Shkvarun tells.

Successful strategy when the studio cooperates with already popular brand, is going to continue. The company conducts negotiations with Dzhinglikami and Smeshariki, considers also foreign brands – "Peppa Pig", Robocar Polly, "Charlotte Zemlyanichka", etc.

Notes