Cappasity the Platform for e-commerce

Cappasity is a platform for e-commerce which allows to increase conversion thanks to integration 3D VR//AR-technologies of century business processes. The platform provides the complete solution on creation, to storage and integration 3D -content in the websites internet- shops.

2020: Free access to immersive technologies for fight against losses from a coronavirus

On March 11, 2020 it became known that in connection with spread of a coronavirus traditional retail sustains losses — 40% of buyers in the USA already reduced the number of trips and more often use online stores. Cappasity gave to large retailers a free opportunity to sell effectively on the Internet, using immersive technologies. The offer includes a full service package: from creation of interactive representation of goods before integration into online stores and also three-months access to the Cappasity platform and 3D - the analytics showing interaction of the buyer with goods.

We understand, it is how important not to lose the buyer and we give to the companies an opportunity to sell more effectively online — erasing border between offline and online thanks to immersive technologies. We are focused on improvement of the user experience in e-commerce, and during a coronavirus epidemic era most of retailers began to change the strategy concerning sales channels. Since the beginning of 2020 we received 50% more requests, than for all 2019, noted Konstantin Popov, CEO Cappasity

Retailers will have an opportunity to show goods in format 3D and AR both on the websites of online stores, and in mobile applications. Using Cappasity technology it will be possible to consider any goods in all details and to get the user experience the closest to a real visit of shop. The companies will be able to begin production 3D - content as fast as possible as on creation of the interactive copy of goods only 3 minutes leave.

Cappasity suggests retailers to create also B2B the tool for their business — the virtual showroom for buyers. Because of the transport restrictions dictated by a virus, buyers cannot arrive to check quality and a type of goods personally. Thanks to photorealistic 3D - to images they gain an objective impression about goods, without leaving the house.

Because of threat of a coronavirus buyers prefer not to go shopping, and retailers should close physical sales points. If epidemic of a coronavirus proceeds, then the number of visitors of shopping centers will be reduced by 74.6%, according to the research RetailDrive.

Nevertheless effective e-commerce the direction and the qualitative presentation of goods can prevent a considerable part of material losses or even to increase sales. So, in 2003, epidemic of atypical pneumonia (SARS) contributed to market development of e-commerce in China.

2019: Description

As of February, 2019 the Cappasity platform is a scalable solution for 3D - visualization of goods. It allows retailers to remove thousands of names in 3D every day and does not require the special equipment — for this reason the solution is suitable for directories of any sizes.

The software creates 3D - the image in only three minutes and automatically builds in 3D online store through Cappasity SDK. The 3D format with stream data transmission is loaded for several seconds on all devices, including smartphones.