| Developers: | Evotor |
| Date of the premiere of the system: | 2019/12/04 |
| Branches: | Advertizing, PR and marketing, Trade |
| Technology: | Mobile Device Management (MDM), Wireless analytics (WiFi-analytics) |
2019: Start of DMP
On December 4, 2019 IT- the company "Evotor" announced start of own DMP for targeting advertizing and delivers data to advertizing platforms. Evotor's DMP selects more than 100 classroom segments and covers all territory Russia. Possibilities of the platform are used for increase in accuracy of targeting digital outside and online advertizing.
Evotor's DMP allows to personalize advertizing on the basis of places which are visited by people, and services which they use. For example, frequenters of auto repair shops can offer the machine, and to clients of bonus beauty shops — branded cosmetics for hair.
Evotor's DMP analyzes behavior of people offline using Wi - Fi - technologies. The Wi-Fi-sensors which are built in Evotor smart terminals can collect the MAC addresses of smartphones of passersby and visitors of outlets. The MAC addresses are the depersonalized identifiers of Wi-fi of modules of smartphones. The platform aggregates these data and selects for targeting of more than 100 segments of audience as services, to a geolocation and a format of outlets: from the street retail to large shopping complexes.
The marketing budget allows to optimize use of segments of DMP of Evotor and to increase advertizing targeting accuracy online and offline. Advertisers of different categories can apply data of DMP of Evotor: online platforms, fashion, byyut, car, shopping centers, FMCG and many others.
The geography of DMP of Evotor covers all territory of Russia. Evotor for December 4, 2019 has more than 600 thousand Wi-Fi-sensors located not only in the cities, but also in small localities. It is large network of Wi-Fi-sensors in the country.
 | Evotor offered the first targeting on behavior offline in scales of all Russia, but not on the chosen locations. We already tested DMP for targeting digital offline - and online advertizing in pilot projects with advertizing agencies and direct advertisers. Cases proved efficiency of our technologies for increase in relevance of advertizing campaigns. We are ready to open possibilities of the platform to a wide range of advertisers, speaks the development director of the advertizing products Evotora Igor Oganesyan
|  |
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |