Sugagram (social network)

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• Social networks

2022.

2022: Completion of the development of a social network for confectioners

On April 1, 2022, the digital agency ZephyrLab announced that it was completing the development of Sugagram: Russian analogue *, social network Instagrambut for a narrower target audience - confectioners, bakers and chocolates.

As of the end of 2021, the business in the social network was developed by approximately 25,000,000 entrepreneurs, which is almost 30% of the total audience estimated at 80,000,000 users.

The main segments for which the social network served as a platform were: education and coaching, the beauty sphere and the sale of confectionery. The last two segments showed active growth after the introduction of a special tax regime for self-employed citizens of the Russian Federation. For confectioners, bakers, handmade chocolate manufacturers and other confectionery products, the social network was the main source of traffic (according to some reports, the channel accounted for up to 90%) and a virtual "showcase" that does not require the cost of creating a site.

After blocking Instagram *, most entrepreneurs attempted to transfer the business to alternative sites, but low conversion (an audience from Instagram * according to top bloggers converts with an indicator of 1%) and inconvenience functionality create problems for work.

The ZephyrLab portfolio already had a service for SAHAROK sellers, so the company's microbusiness problems are known and understandable. For a number of technical reasons, it would not be possible to create a large-scale replacement for Instagram *, so the developers focused on those who can provide real help.

Beta (it will be released simultaneously for iOS and Android) will completely repeat the usual platform to simplify adaptation. In the future, it is planned to expand the functionality in such a way that Sugagram is simultaneously a convenient marketplace and a project in the field of EdTech for culinary schools and courses.

"Sweets help the body produce serotonin, the hormone of happiness. And we strive to make everyone with whom our professional activities are connected happy: customers, partners, users of our products. Not surprisingly, this time we decided to come to the aid of those who also bring happiness to this world. We are confident that the social network will help in restoring this market segment, " comments Roman Kvartalnov, CEO ZephyrLab

* Instagram is banned in Russia. The project belongs to a company Meta that is recognized in. Russia extremist