VivaKi Russia

VivaKi Russia (VivaKi Russia) is the largest media and communication group in Russia.

Assets

For April, 2014 the group consists of four operationally independent components. Media agencies:

• MediaVest,
• Starcom,
• Zenith и
• Optimedia,

and also two affiliated agencies:

• MediaLink и
• StarLink.

VivaKi is the largest mediabaingovy group in Russia according to the ratings of the Kommersant newspaper and the industry Adindex portal.

Activities

The agencies entering into the VivaKi group Russia render to clients of service on:

• to media planning,
• to mediabaing,
• to media consulting,
• to researches of media,
• to program transactions,
• to examination of databases and so forth.

VivaKi uses media and digital opportunities of the agencies of holding for development of new services and implementation of the innovation advertizing tools.

History

2015: The largest advertizing group on revenue in Russia

AdIndex card of advertizing agencies of Russia 2015

2011: Overview of key clients

Starcom Russia

• Coca-Cola
• Multan
• Nidan
• Kraft
• Philip Morris
• Procter & Gamble
• In Touch
• Now.Ru
• Emirates

etc.

MediaVest Russia

• Avon
• British American Tobacco
• GlaxoSmithKline
• Electrolux
• Mars
• Western Union
• Wrigley
• Beeline
• "Moscow Hilt brewery"
• UBS
• Dixy

etc.

ZenithOptimedia Russia

• L'Oreal
• Nestle
• Raiffeisen bank
• Sanofi Aventis

etc.

2008: MediaVest, Starcom and ZenithOptimedia are united in the VivaKi group

In 2008 around the world and in Russia the group of the media communication agencies VivaKi which integrates operationally independent MediaVest, Starcom and ZenithOptimedia is created. The group mission – to be the leader in traditional and digital media^[1].

Till 2013 the group for 100% belonged to French advertizing communication to Publicis Groupe holding – the world's fourth and first in Europe.

2007: Creation of Starlink based on ARMI

In 2007 Publicis Groupe Media Eurasia agreed about cooperation by the Russian advertizing ARMI group: based on the Russian agency the division of PGME under the name Starlink is created. The MediaLink company becomes the partner of PGME and St. Petersburg.

2005: The MediaVest, Starcom and ZenithOptimedia agencies are united in the PGME group

In 2005 in Russia the communication Publicis Groupe Media Eurasia (PGME) group which integrates the Russian agencies MediaVest, Starcom and ZenithOptimedia is created. PGME becomes the largest mediabaingovy consolidation in the Russian market with a capacity of billings of $700 million (2006, assessment of RECMA).

Notes