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2023: Growth of the Russian market volume to 3.5 trillion rubles
On June 26, 2024, it became known that the volume of the Russian credit card market at the end of 2023 reached 3.5 trillion rubles. This indicates a significant increase in this segment of banking services, despite difficult economic conditions and tightening regulatory requirements.
According to a study by Frank RG, the number of active credit cards in Russia in 2023 exceeded 50.5 million units. It is noted that the credit card segment has become the leader in the retail lending market in terms of the number of borrowers, reaching an indicator of 27.6 million people, which is 6.5 million more than in 2022.
According to Frank RG, the share of the credit card market among the economically active population of Russia has grown markedly - from 26% to 38% of the working population. Banks emphasis is placed on credit cards because of their high returns due to credit turnover and higher interest rates. The leader in the credit card market in Russia at the end of 2023 was, Sberbank which increased its share by 5 percentage points and took 51% of the market. In second place is (former T-bank Tinkoff) with a share of 18%, increasing it by 1 percentage point. He took the third position Alfa-Bank with a share of 11%, slightly reducing his presence in the market.
One of the features of the credit card market in 2023 was the faster growth of credit limits compared to their disposal. Experts attribute this to the desire of banks to reserve a customer base for the future in anticipation of a possible limitation of the full cost of loans.
Frank RG analysts predict further growth in the credit card market. According to their estimates, by the end of 2024, the market volume may increase by 40% and reach 4.4 trillion rubles, and the number of active credit cards may grow to 60 million units.[1]
2022: Growth in card loans in September to 152 billion rubles
At the end of September 2022, Russian banks issued credit cards totaling 152.3 billion rubles, which is 0.3% more than in August.
2021
Record Credit Card Checkout
During 2021, a total of 12.6 million credit cards were issued in Russia, which is 37% more than a year earlier. This is stated in a study by the Equifax credit bureau, published in February 2022.
In monetary terms, the volume of the Russian credit card market grew from 624 billion rubles in 2020 to a record 963 billion rubles a year later.
 | Neither mortgages nor consumer loans can boast of such a pace, which, as can be seen from statistics, are inferior to other credit instruments, the report says. |  |
According to the study, over the five years of issuing credit cards, they increased by 92% in quantitative terms and by 163% in monetary terms. The average limit on credit cards increased from 53 thousand rubles. in 2017 to 73 thousand rubles. in 2021.
At the same time, the share of the credit card limit used by the end of 2021 averaged 35%. The leaders in this indicator were the Republics of Tuva (47.1%), Ingushetia (44.4%) and Dagestan (41.8%). The top five also included Kabardino-Balkaria, where borrowers use their credit card limits by 39.8%, and Moscow - 39.7%.
According to the credit selection service "Credistory," in 2021 the number of clients with active credit cards increased sharply. The number of such borrowers without default increased by 20.5%, to 20.5 million, while in the first year of the COVID-19 coronavirus pandemic, the figure even decreased by 1%, and in 2019 it increased by only 9%.
The head of Equifax, Oleg Lagutkin, believes that credit cards have become a mass product partly due to an increase in the financial literacy of the population and the responsibility of Russians for their loan obligations. In addition, it affects the fact that banks are actively promoting this product through various sales channels, offering attractive conditions and bonus programs, he added.[2]
Growth of the average limit by 23% and debt over 90 days by 7.8%
The average limit on credit cards in December 2021 amounted to 82.7 thousand rubles, which is 23% more than a year earlier, and is a record in the entire history of observations, the Equifax credit bureau reported.
At the end of 2021, credit card holders had a total debt of more than 90 days of 156.8 billion rubles. This is 7.8% more than in 2020.
2020
The volume of the Russian credit card market exceeded 1.6 trillion rubles
Tinkoff Bank March 11, 2021 presented the results of a study of the credit market cards Russia in 2020.
The study was prepared on the basis of data from the Bank of Russia. When compiling it, only outstanding debt (demand loans and overdrafts provided to individuals) is taken into account.
The Russian credit card market in 2020 updated its maximum, despite the impact of the pandemic on the financial sector, and reached 1.621 trillion rubles. Over the year, the volume of debt on credit cards increased by 1.6% or by 26 billion rubles in absolute terms. In 2019, these indicators were record high: 21.8% and 285 billion rubles, respectively.
Throughout 2020, the credit card market experienced multidirectional dynamics. In the first quarter, before the introduction of restrictions due to the coronavirus, the market grew by 48 billion rubles. In April, there was the strongest fall in a month - debt decreased by 57 billion rubles. In total, for the second quarter of 2020, the market fell by 42.7 billion rubles.
By the middle of the year, the credit card market reached 1.6 trillion rubles, returning to growth. In the third quarter, the market added 37 billion rubles, and by November reached its maximum value for the year - 1.647 trillion. In December, there was a traditional decline: debt volumes decreased by 26.2 billion rubles.
The main contribution to market growth in 2020 was provided by Sovcombank. His portfolio increased by 94% (+ 39.6 billion rubles) to 81.7 billion rubles. Tinkoff increased its portfolio by 14.6 billion rubles, Alfa-Bank - by 10.9 billion rubles.
The three leaders are traditionally formed: Sberbank with a portfolio of 703 billion rubles, Tinkoff - 227 billion rubles, Alfa-Bank - 183 billion rubles.
Sberbank's share in the credit card market continues to decline for the third year in a row: in 12 months, the bank lost 0.6 percentage points. Sovcombank managed to increase its presence in the market the most - by 2.4 percentage points. Tinkoff increased its share by 0.7 pp, Alfa Bank - by 0.5 pp.
The shares of 5 banks were divided as follows: Sberbank (43.4%), Tinkoff Bank (14%), Alfa-Bank (11.3%), VTB (6.2%) and Sovcombank (5%).
The total number of credit institutions with a portfolio of over 1 billion rubles decreased to 29 (a year ago - 31, Kiwi Bank and Levoberezhny dropped out of the list). Their combined share rose to 99.6%.
In 2020, Sovcombank entered the top five leaders in the Russian credit card market by acquiring a portfolio of Conscience installment cards. His portfolio increased by 39.6 billion rubles to 81.7 billion rubles as of January 1, 2021.
Tinkoff took the second place in terms of both portfolio growth and share growth. Out of 10 banks, only 6 managed to increase the portfolio, and the share increased only in five of them. Sberbank, although it increased its portfolio by 2.5 billion rubles, lost 0.6% of the market amid the growth of key competitors.
A noticeable increase in the portfolio occurred at OTP Bank. It increased by 40% (+ 5.7 billion rubles) to 19.8 billion rubles.
The largest reduction in the portfolio among ten market leaders at the end of the year showed that VTB its portfolio decreased by 7% (-7.5 billion rubles) to 100.1 billion rubles.
The report was prepared by Tinkoff analysts based on data from the Bank of Russia. When compiling the study, only outstanding debt (demand loans and overdrafts provided to individuals) is taken into account. Bank analysts take into account the amount of accounts 45502 (loans and other funds provided to resident individuals for up to 30 days), 45508 (loans and other funds provided to resident individuals on demand), 45509 (loan granted to resident individuals in case of lack of funds in the deposit account ("overdraft")), 45707 (loans and other funds provided to non-resident individuals on demand), 45708 (a loan granted to non-resident individuals in case of a lack of funds in a deposit account ("overdraft")). At the same time, Promsvyazbank was retrospectively excluded from the analysis due to the lack of data about it in 101 forms on the website cbr.ru
NBCH: banks issued 9 million credit cards (-21%)
On January 21, 2021, the NBCH announced that 9 million credit cards were issued by banks in 2020.
This is 21.5% less than the number of credit cards issued in 2019.
In December 2020, 0.97 million new credit cards were issued, which is 16.5% less than in December 2019 (1.16 million units). In turn, the issuance of new "credit cards" in the 4th quarter of 2020 amounted to 2.59 million units. Or 17.0% less compared to the same period in 2019 (in the 4th quarter of 2019 - 3.12 million units) (Chart 1).
As for the average Personal Credit Rating (PCR) of a borrower on credit cards, in December 2020 it amounted to 662 points (minimum value - 300 points, maximum - 850 points), having increased by 13 points over the year (in December 2019 - 649 points) (Table 1).
The largest number of credit cards in the regions of the Russian Federation in 2020 was issued in Moscow (556.1 thousand units), the Moscow region (427.0 thousand units), the Krasnodar Territory (386.6 thousand units), and in St. Petersburg (331.1 thousand units) and the Republic of Bashkortostan (291.7 thousand units).
A decrease in credit card issuance was noted in all regions of the country. At the same time, the Moscow region (-30.9%), Moscow (-30.0%), Primorsky Krai (-29.8%) and the Republic of Tatarstan (-28.5%) demonstrated the most serious dynamics of reducing their number (among the 30 leading regions in terms of the volume of loans of this type) in 2020 compared to 2019 (Table 2).
| | During the period of quarantine measures in the spring of 2020, the issuance of credit cards compared to the same period in 2019 decreased by more than 60%, - comments Aleksei Volkov, Marketing Director of the NBCH. - At the same time, subsequently, this segment of retail lending recovered at a rather moderate pace, somewhat inferior to the pace of issuance of 2019. The fact is that banks adhere to a conservative credit policy, providing credit cards, first of all, to those borrowers whose debt burden and personal credit rating are at a high level. | |
Credit card issuance in Russia fell by 23%
The issuance of credit cards in Russia in 2020 fell by 22.6% compared to 2019 and amounted to 7.96 million units. This is evidenced by the data of the National Bureau of Credit Histories (NBCH, the data are transferred there by 4 thousand loans to the Russian Federation).
| | During the quarantine measures of the spring of 2020, the issuance of new credit cards compared to the previous month decreased by more than 60%. In the following months, this segment of retail lending was recovering at a fairly moderate pace, - said the general director of the NBCH Alexander Vikulin, whose words are quoted by the press service of the bureau. | |
According to him, in the fall, the issuance of credit cards stabilized due to the fact that banks adhere to a conservative credit policy, providing credit cards, first of all, to those borrowers whose debt burden and personal credit rating are at a high level.
Most of all credit cards in 2020 were issued by Russians in March - 920,000. Already in April, which involved a lockdown, the issuance of cards fell to 400,000 per month. In July, customers received 720,000 credit cards, in November - 800,000. Compared to November 2019, the difference is 17.1%, the NBCH reported.
Among the 30 leading regions of Russia in terms of credit card issuance, the largest reduction in November was recorded in the Moscow and Irkutsk regions - by 24.5% and 20.7%, respectively. In third place is Moscow with a drop of 20.5%. The least volume of issuance decreased in the Kemerovo region (-4.5%), Altai Territory (-9.6%) and the Udmurt Republic (-10.7%).
Moscow (51.8 thousand), Moscow region (37.8 thousand), Krasnodar Territory (34.3 thousand), St. Petersburg (30.4 thousand) and the Republic of Bashkortostan (26.3 thousand) are leading in terms of the volume of issuing credit cards in the penultimate month of the year. [3]
2019: The volume of the Russian credit card market grew by 21.8% to 1.595 trillion rubles
On March 10, 2020, the company Tinkoff"" published the results of a market study credit cards Russia at the end of 2019.
According to Tinkoff, the Russian credit card market has been growing for the third year in a row: as of January 1, 2020, its volume amounted to 1.595 trillion rubles.
For the whole of 2019, the credit card market grew by 21.8% or 285 billion rubles in absolute terms. In 2018, these indicators amounted to 17.1% and 191 billion rubles, respectively. The main contribution to market growth was made by Sberbank (+ 39% or 112 billion rubles in absolute terms), Tinkoff increased its portfolio by 58 billion rubles, Alfa-Bank by 26.6 billion rubles.
The credit card market showed growth throughout 2019 except for December. So, at the end of November, the market volume reached a record value of 1.615 trillion rubles, having increased in January-November by 305 billion rubles or 23.3%. But due to a seasonal reduction in December by 20.4 billion rubles, the market volume at the end of the year amounted to 1.595 trillion rubles.
The second quarter of 2019 demonstrated the maximum growth of the credit card market - by 95 billion rubles. In the first and third quarters of 2019, the market grew by 87 billion rubles and 89 billion rubles, respectively. The largest monthly growth occurred in May and amounted to 45 billion rubles.
The three leaders at the end of 2019 remained unchanged - Sberbank (with a portfolio of 701 billion rubles), Tinkoff (213 billion rubles) and Alfa Bank (172 billion rubles).
In 2019, Sberbank for the second year in a row slightly reduced its share in the credit card market (-1 pp). Most of all increased their presence in the market: Tinkoff (+ 1.5 pp), Sovcombank (+ 1.2 pp) and Bank Russian Standard (+ 0.6 pp). Thus, the shares of the largest banks by the beginning of 2020 were distributed as follows: Sberbank (43.9%), Tinkoff Bank (13.3%), Alfa Bank (10.8%), VTB (6.7%) and Russian Standard (4.9%).
The total number of credit institutions with a portfolio of over 1 billion rubles decreased to 31, but their total market share increased to 99.5%.
In 2019, the Russian Standard returned to the top five leaders in the Russian credit card market, reaching a share of 4.9% and increasing the portfolio by 21.9 billion rubles to 77.5 billion rubles as of January 1, 2020. Also noticeably added Sovcombank, which became the fourth player in absolute portfolio growth for the year (+ 23.4 billion rubles). The Bank completed 2019 with a portfolio of 42 billion rubles and a market share of 2.6%.
In 2019, all 10 of the largest players in the credit card market increased their portfolio, but only 4 banks increased their market share: Tinkoff, Russian Standard, Sovcombank and HKF Bank. Sovcombank showed the best annual relative growth (+ 125%). HKF Bank (+ 40%), Russian Standard (+ 39%) and Tinkoff (+ 38%) showed almost identical dynamics.
The most modest portfolio growth among the 10 market leaders at the end of 2019 was shown by OTP Bank (+ 0.8 billion rubles, or 4% in relative terms). The bank's market share decreased by 0.3 percentage points. to 1.4%.
The presented report was compiled by Tinkoff analysts based on data from the Bank of Russia. When compiling the study, only outstanding debt was taken into account (demand loans and overdrafts provided to individuals). Bank analysts took into account the amount of accounts 45502 (loans and other funds provided to resident individuals for up to 30 days), 45508 (loans and other funds provided to resident individuals on demand), 45509 (loan granted to resident individuals in case of lack of funds in the deposit account ("overdraft")), 45707 (loans and other funds provided to individuals (credit provided to non-resident individuals in case of a lack of funds in a deposit account ("overdraft")).
2018:24% of credit cards never activated
The share of credit cards (excluding those issued in return for old ones), which were never activated by the client, in 2017 amounted to 24%, the Equifax credit bureau told Vedomosti. Banks [4].
According to National Bureau of Credit Histories the (NBCH), banks 6.87 million credit cards were issued in 2017 (there are no data in its statistics). Sberbank This is 52.6% more than in 2016.
Equifax specialists analyzed the credit histories of 66.5 million people. In total, the bureau has more than 250 million credit histories with information from 2,000 creditors. True, among them there is no Sberbank, the largest player in the credit card market. The state bank refused to disclose its share of activated cards. The representative of VTB did the same.
2012
As of 01.01.12, the top ten leaders in the credit card market look like this:
| Bank | Portfolio, RUB billion | Market share |
|---|---|---|
| Сбербанк РФ | 63,0 | 17,1% |
| Русский стандарт Банк | 59,3 | 16,1% |
| ВТБ24 | 34,5 | 9,4% |
| East Bank | 23.1 | 6.3% |
| ТКС Банк | 21,2 | 5,8% |
| ОТП Банк | 19,1 | 5,2% |
| ХКФ Банк | 14,1 | 3,8% |
| Альфа-банк | 13,6 | 3,7% |
| Связной Банк (до 2010 г Промторгбанк) | 12,4 | 12,4 |
| Rosbank | 11.2 | 3.0% |
Sberbank, which has the largest banking network, came out on top in the fourth quarter of 2011, ahead of Russian Standard, a long-term leader and pioneer of the credit card market. Sberbank's portfolio grew by 148% to 63 billion rubles, showing the bank's interest in such a civilized instrument as credit cards.
Sberbank, however, was far from the only reason for the rise of the market, giving it less than 30% of the total growth. 73.7% were provided by other players. The Russian Standard, which for several years weakened its attention to the credit card market (from January 1, 2008 to January 1, 2011, the portfolio decreased from 88.3 to 49.5 billion rubles), began to grow again last year. Through credit cards, he issued an additional 9.8 billion rubles.
Judging by the pace gained, Sberbank will continue to break away from its pursuers, but the Russian Standard will retain second place in the market in the foreseeable future. The second state player after Sberbank, VTB24, last year did not reduce its lag behind the Russian Standard and is in third place with an indicator of 34.5 billion rubles (an increase of 9.7 billion rubles).
- A sharp leap to fourth place was made by Vostochny Bank. He increased the portfolio of credit cards by 20 billion rubles to 23.1 billion rubles. The growth is due to the fact that the bank last year actively developed new products that it positioned for customers as cash loans, but used the credit card mechanism to issue and service them.
In 2011, TKS Bank increased its portfolio by 120% to RUB 21.2 billion. The top ten leaders included a new player - Svyaznoy Bank with an indicator of 12.1 billion rubles. From the top twenty, the portfolio of Citibank (by 13.4%) and MDM Bank (by 15.5%) was significantly reduced. One of the leaders of the past years, HKF Bank, increased its portfolio by 3 billion rubles and ranks sixth, focusing its efforts on other credit products.
In general, for 2012 we forecast the further growth of the credit card market by several tens of percent. Banks will try, when possible, to reorient the business from cash lending and store loans to credit cards, because this reduces costs and leads to a regular client who only needs to re-issue a credit card every 2-3 years.
2011
The Russian credit card market grew by 61.6% in 2011. The total debt of Russians on credit cards throughout the banking system increased by 140.2 billion rubles to the level of 367.8 billion rubles. Sberbank became the market leader for the first time.
Notes
- ↑ Credit card market in 2024 may reach almost 4.5 trillion rubles
- ↑ Russians in 2021 issued a record number of credit cards
- ↑ NBCH: since the beginning of 2020, banks have issued about 8 million credit cards
- ↑ are distributing more and more credit cards to the population - Almost a quarter of them are not even activated
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