YouScan Social CRM

2019: The AI assistant on search and the analysis of trends in social media

On January 17, 2019 the YouScan company announced development of the AI assistant on search and the analysis of trends in social media. Based on algorithms of machine learning the YouScan company developed and already provides to the clients the function allowing to automatically determine the discussions gaining popularity during a certain time frame to be aware of events as around object of monitoring, and surges in any discussions which are lifted in Network by target audience.

YouScan considers that this function will be accepted by analysts and an insight managers which, directly work with the systems of tracking of social media and spend a great lot of time for complex and routine work. Thanks to this function such specialists will have more time to focus on the most important, having given Artificial Intelligence routine. And what is important, it became simpler to explain to the management or the client of the reason of this or that newsmaker, emphasized in YouScan.

According to the developer, the Trends function will allow to be aware of the main trends of discussions around a brand, a product, the company or the person. But in the correct analysis of TsA and setup of a request, it is possible to receive automatic identification of all surges in discussions which are lifted in Network by audience, on the most different subjects from finance and business before education and technologies. Thanks to what marketing specialists will be ahead of competitors in the speed of reaction to hype and to quickly start situational marketing campaigns.

It is always important to PR managers and marketing specialists to understand what was the cause of virality of a campaign, online flashmob or post. In spite of the fact that the AI assistant "machine", he it is clear and will explain with a simple language in what the reason of the risen infovolna and as it extended, noted in YouScan.

" this function really disruptive, it opens a wide range of opportunities for our clients. Thanks to it we can see "a big picture" of what is discussed at this or that moment, to do research ad-hoc, without resorting to manual annotation of references. We tried to make function by the most convenient for work even about tens of millions of references".

2018: Function of search of logos in social networks and analysts of their visual environment

The YouScan company announced on May 29, 2018 release of function of search of logos in social networks and analysts of their visual environment. Thus, now YouScan will be able to find references of a brand even if its name — enough only presence of a log on the image is not mentioned in the text of a post.

YouScan learned to distinguish logos on a photo in social networks

Daily YouScan indexes more than 60 million references, 25 million from them are images which may contain logos of brands. It is huge layer of information which remained unaddressed in the analysis of exclusively text content earlier. Having achieved the high accuracy and steady work on a huge data stream in real time, the YouScan first command on space of the CIS integrated this intellectual function into the product.

How it works

For the analysis of references with a brand logo in the account of the client the special topic where collecting will go not in the text, and according to the image is created. Work with it anything will not differ from a normal subject unless the client will use more often the mode Gallery for viewing references. In photos the found logo will be highlighted by an orange rectangle.

In addition to logos, YouScan learned to define an environment of a principal object in photos, it is often important for understanding of a context of the message what objects are in the photo (people, animals, objects) and where it is removed (street, office, bar, etc.). To find out a context, it is rather simple to filter Gallery on an object and a scene.

Example of use

Hypothetical case:

• The client — a large consumer brand, the sponsor of a sports competition, whose logo is present at t-shirts, at banners around stadium and other locations of an action.
• Task — to increase brand recognition (it will be seen not only by direct participants of an event, but also huge audience of the Internet through posts in social networks, thematic communities and discussions at forums).
• The solution — the analysis of YouScan will allow to estimate efficiency of such sponsorship objectively: what segments of users see a logo in what context they see it what involvement is received by such posts in what tonality they are published.

No sociological researches and polls of focus groups will give you what the modern artificial intelligence is able to do. For example, you are sure that your product is intended only for application in the house. But log into a monitoring system, and, perhaps, a photo in social networks, to be exact — your consumers will tell you about the return, Alexey Orap, the founder and CEO YouScan is convinced.

2017: connector for bpm’online

In December, 2017 on Marketplace there was a solution which simplifies processing of references of the company on social networks, messengers, blogs and the news websites due to integration of the bpm'online system and an online service of YouScan.

Using YouScan connector for bpm’online the data received as a result of monitoring will be automatically loaded into the CRM system. Then they, depending on mentioning type, will be transferred for further processing to marketing department, sales or customer service.

Key advantages of the connector:

• Reduction of time for processing of references in social networks due to automatic sending data of monitoring to bpm’online.
• Increase in transparency of processing of references with participation of specialists of marketing departments, sales and customer service.
• Storage of history of references in the client's profile in bpm’online.
• Possibility of formation of analytics on the leads generated using YouScan.

2016: Technology for automatic search of clients on social networks

The developed technology of determination Intenta - Intent Intelligence Technology (IIT) will recognize consumer intentions in messages of users of social networks that allows to find in the automatic mode potential clients practically for any industries of business.

How it works?

Every day on social networks thousands of people publicly ask councils concerning purchase of various goods or services. The range of questions of users can be various - from "The tutor on English" to "Posovetuyte bank with good conditions on deposits" is necessary or "I select the Customer Relationship Management System for the business what it is necessary to pay attention to?".

Intent Intelligence Technology Intenta then all messages of potential clients in real time are shown in a personal account of the user of YouScan completely undertakes all work on search of such questions on the set subject, spam filtering and assessment. Also there is an opportunity to unload the list of authors of messages and to start for them the automatic personalized advertizing messages on social networks.

Work of IIT is based on difficult algorithms of the computer analysis of texts and contains a share of "artificial intelligence" on the basis of machine learning. Search is conducted on such social networks as Odnoklassniki, VKontakte and Facebook.

Blackamoor Alexey, CEO YouScan: "The word 'lead generation' today at all very famous, and the companies constantly masters new tools for search and involvement of potential buyers. The technology developed by us allows to find quickly new clients and not to spend time for manual search, selection of a key word and also viewing thousands and thousands spam messages. As a result literally one click any business can receive the permanent entering flow of potential clients then managers need only to contact authors of messages and to offer the services. We held system testing with some of our partners and found out that at the competent and timely answer to a question of the potential client, conversion in sales can reach 50%. Therefore we consider that our technology will be demanded in the market as fight for the client every day becomes more fiercely".

2012: Development of a cloud platform

YouScan announced the beginning of development of a cloud platform on work with clients in social media of YouScan Socail CRM. This TAdviser was announced on November 26, 2012 by the marketing and sales director of YouScan Alexander Sirach.

Development stages

At the end of November, 2012 the YouScan company announced that it started development of a cloud platform on work with clients in social media of YouScan Socail CRM.

The draft cost of a product will be made at the end of 2013, Alexander Sirach told about it in an interview of TAdviser.

According to him, YouScan Socail CRM is developed based on the existing product of the company - a monitoring system of social media.

"Already now there are the first integration with systems Microsoft Dynamics CRM and Terrasoft CRM. There are also first clients, however on them will not expatiate yet", - Sirach told. - At the same time, there is a wish to note that Socail CRM is 100% own development which does not have foreign reference platforms or something similar and not having analogs in Russia".

Audience and format

"Integration of Socail CRM with systems existing in the company on management of customer relations will allow to open additional sales channels on the basis of new analytics. Generally the product is aimed at marketing departments, sales departments, user supports and R&D", - Sirach told.

According to him, the product will be provided as a cloud service on a subscription.

Objectives

"We put to ourselves a task to become the first Socail CRM the platform in Russia and Ukraine", - Sirach concluded. However about terms of achievement of an effective objective he did not specify.

Market trends

The CEO of the analytical agency Telecom Daily Denis Kuskov reported to TAdviser that activation of the companies in the market of social networks has temporality.

"Development of the systems anyway connected with social networks is a good method of diversification of business and opening of the additional sales channel. However such agiotage can last a years more three, so much we have an approximate lag from the same America where similar projects begin to be stabilized", - Kuskov told.

According to him, the small companies with one-two good products are most often bought by giants at a development stage. "And often such companies only are also created to be then sold", - Kuskov prodozhit. - Though it should be noted that at the small companies of the idea of products are much more interesting and more useful to buyers, than at the big companies".