Enter Svyaznoy replaced 1C with SAP

Svyaznoy announced Enter the decision to pass to SAP for Retail and SAP CRM, the company reported about it on November 27, 2012.

The press service of retailer TAdviser reported that earlier in the company the 1C system was installed.

Project terms

Implementation should come to the end by October 1, 2013. It is planned that within the project will also integrarirovana of the SAP for Retail system, in particular solutions for commodity logistics and finance, and SAP CRM - solutions for marketing, service and loyalty and also multichannel order management are installed.

Project Progress

SAP implementation will take place in several stages: conceptual design, implementation of a system, integration testing, preparation for start, stabilization. Today Enter Svyaznoy and the companies contractors (Technoserv Consulting and Ciber) already conduct the first works on conceptual design.

Choice of vendor

According to the director of the department of information technologies of Enter Anton Zaruyev's Svyaznoy, the moment, extremely important for the company, is that SAP provides support of a multikanalnost in combination with customer centricity (uniform command center orders). "Also at a system unlimited scalability. Presence at SAP of the developed "ecosystem" in Russia with a large number of consultants and experience of successful implementations became the important moment. Also in terms of development of functionality comparable from a SAP system, probably, is not present", - he told.

CEO of Enter Svyaznoy Sergey Rumyantsev: "For us as a reliable system which will allow to scale almost beyond all bounds our business is necessary for the company which reaches federal level and shows the turnovers calculated already by billions of rubles".

"One more significant moment on which SAP will manage to satisfy requirements — the module on work with clients of SAP CRM. To work with millions of buyers, to approach individually the history of purchases of everyone, to create smart, customer-oriented offers, to consider consumer preferences, a CRM system is necessary. Such implementations in Russia of unit, and considering innovation of our format, the complexity increases many times", - he concluded.