RS-Balance CRM

RS-Balance 3 CRM (Customer Relationship Management System) — not only the flexible, but also available solution for customer relationship management integrating tools for the staff of different departments: sales, marketing and customer service. A system allows to reduce a sales cycle, to make it more transparent, predictable and to increase the number of successfully closed deals.

RS-Balance CRM is intended for the analysis and management of customer interactions: maintaining history of relationship, current status and perspectives of contacts, sales, maintaining agreements, control of payment and shipment of goods. The CRM system is designed to increase return from work with kliyena and suits both large, and small firms.

Automation of the directions of business through RS-Balance 3 CRM

• Sales management (SFA — Sales Force „„ Automation).
• Management of marketing. „„
• Management of service and call center „„ (systems on complaint handling from subscribers, fixing and further work with all customer appeals).

Key functional units of RS-Balance 3 CRM

1. Management of marketing

• Budget management marketing „„ actions.
• Execution of marketing efforts „„ on different channels (phone, e-mail, the Internet, etc.).
• Flexible segmentation of the customer base. „„
• Loyalty program. „„
• Management of marketing resources. „„
• Analytical marketing. „„

2. Kontakt-management

• Formation corporate „„ customer base.
• Automatic fixation of history „„ interactions.
• Providing a complete picture „„ interactions with each specific client.

3. Sales management

• Offers and orders. „„
• Product directory and pricing. „„
• Analytics of sales. „„

4. Service management

• Exit service. „„
• Knowledge base. „„
• Support service. „„

5. Contact center

• Integration with telephone exchanges. „„
• Attendant workstation. „„

Support of business objectives predpodagat collecting, storage and information analysis about all consumers, suppliers, partners and also about different internal processes of the company. The main functionality of a system covers sales, marketing, consumer support, quality management, training and advanced training of all staff of the company, management of motivation of personnel.

Main principles of system operation of CRM

• Existence of a uniform complete information warehouse, „„ in which all data on the previous and planned customer interactions are at any time available.
• The permanent laborious analysis collected „„ customer informations and data preparation for acceptance of the relevant organizational and corporate solutions — for example, customer segmentation on the basis of their importance and the importance for the company.

Levels of information processing of CRM

• Operational „„ — registration and online access to primary information on events, the companies, projects, contacts, documents.
• Analytical — the reporting under primary data and deeper information analysis in different cuts (a funnel of sales, the analysis of results of marketing efforts, the analysis

efficiency of sales by products, segments of clients, regions, etc.).

• Kollaboratsionny — the level of the organization of close interaction with end consumers, clients, up to influence of the client on internal processes of the company.

Advantages of RS-Balance 3 CRM

„„

• User-friendly interface.
• Simplicity of business process management.
• Control over the implementation of assigned tasks.
• Low total cost of ownership.
• Fast return of investments.

Benefits from implementation of RS-Balance 3 CRM

„„

• Increase in a customer loyalty and effectiveness of contacts with them.
• Increase of probability of the conclusion of transactions.
• Performance improvement of sales department.
• Improvement of the provided service.
• Storage of history of all customer relations.

Support of the solution RS-Balance 3 CRM

The R-Style Softlab company offers services of "hot line" in support of the solution RS-Balance CRM. Managers of our call center will connect you to the responsible specialist or will accept the work request on expansion of functionality.

Personnel training of the customer to work with RS-Balance 3 CRM

A set of detailed user instructions on each type of the performed activity is a part of a distribution kit of the software package RS-Balance CRM. The company offers training courses of employees of the customer in own Training center or via the Internet.