Erofeyev Alexander

Erofeyev Alexander

Biography

Alexander Erofeyev graduated from St. Petersburg State University majoring in "sociologist-economist".

Began a career way to Gallup St companies. Petersburg in 1993 as the market researcher, later worked in the companies Gillette SAB Miller, Lebedyansky JSC Philips, Nokia and Kaspersky Lab. On the last work location was the Head of Department of strategic marketing, the brand strategy of a campaign and development of digital marketing and business of Kaspersky Lab was responsible for development and implementation global. And also - the manager of projects of the Center of IT researches and examination RANEPA under the President of the Russian Federation

In February, 2018 the M.Video company entering into the SAFMAR Group of Mikhail Gutseriev the retail network selling electronics and home appliances in Russia, announced Alexander Erofeyev's appointment to a position of the director of strategic marketing.

The director of strategic marketing is responsible for comprehensive market research, determination of marketing actions of the retailer for protection of the current market positions and search of new formats of positioning of the company and a brand. This position is under direct supervision at the chief executive officer Enrique Fernández.

All questions of operational marketing connected with planning of the current advertizing campaigns, development of Internet sales, co-branded projects with vendors, questions of category and local marketing remain in an area of responsibility of the operating officer on marketing Anton Volodkin.