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Imhonet.ru (Imhonet)

Company

"Imhonet" - the Russian recommendatory service working from 2007 to 2017.

Owners:
DCA (Data-Centric Alliance)

Content

Owners

Service helped users to select content (movies, books, games and other) using the system of collaborative filtering on the basis of estimates of users and their questionnaires about preferences which were filled on the website. By means of the patented technology the positive result of recommendations is about 86%.

2017: Closing of service

Since April 28, 2017 the stub with the text "The pioneer of recommendatory services in Russia is posted on the website of Imhonet. Now, when they are everywhere, I can go on long leave. I love all! Bye!".

The operating officer of DCA Ilya Belov in a conversation with vc.ru explained project closure with the solution to focus on the key directions of business within Digital Alliance. Enter it DSL laboratory which specializes in sociological and marketing researches on social networks and the Internet, and DCA which specializes in work on use of Big Data technology in the field of digital-marketing.

The remained team members of Imhonet switched to tasks of Alliance, Belov added. How many people worked it is necessary the project, he did not specify.

About possible closing of Imhonet in February, 2017 vc.ru was told by several former employees of the company which were reduced in connection with freezing of the project. According to them, the owner of service Alexander Dolgin made such decision after consolidation of the project with other asset — DCA company.

Representatives of DCA announced freezing of Imhonet at the beginning of 2017, having explained it with the fact that the project "does not bring the income expected by the investor", told one source of vc.ru. For many it was surprise as before there were only "positive news", he specified.

In February in DCA said that development of Imhonet is suspended within business optimization. Belov claimed that service will continue to work.

2015: 500 thousand users a day

In 2015 Dolgin said that the audience of the project makes 500 thousand users a day.

2013: 1.6 million users are registered

As of July, 2013 on Imhonet more than 1.6 million users are registered, and the monthly audience made about 11 million unique visitors. In October, 2013 the daily audience of a resource exceeded 850 thousand unique users.

2007: Start of service

The website was created in 2007 by professor of Higher School of Economics National Research University Alexander Dolgin. Core business of Alexander Dolgin — Moscow region developer Urban Group. It started "imhonet" in 2007.