Data-Centric Alliance DCA

DCA (Data-Centric Alliance) is the Russian company, creates technologies of digital marketing and develops products based on Big Data and Programmatic. Locates one of the most volume arrays of anonymous data on users of the Russian Internet. DCA helps marketing specialists and analysts to learn about preferences and behavior of people on the Internet and real life. Is engaged in advertizing at RTB auctions and promotion on social networks. Has division R&D for development of new tools which allow to learn more about Internet users and more effectively to place advertizing.

Owners and management

A co-founder and the CEO of the company is Konstantin Kruglov.

History

• In 2017 the DSL company which promotes products and the companies on social networks, reputation management and work with bloggers joined DCA.
• In March, 2015 the Facetz.DCA platform received the safety certificate of safety of data of the international organization PrivacyTrust (eTrust).
• In February, 2015 the Spicy.DCA and Exebid.DCA platforms implemented an opportunity to place video advertizing including in videos on such services as YouTube.
• At the end of 2014 the Facetz.DCA platform received authorization of DoubleClick (Google) and Facetz segments of steel are available to classroom targeting to the clients using DSP DoubleClick Bid Manager.
• In the middle of 2014 Exebid.DCA were connected to all main advertizing exchanges and came to the volume of available advertizing stock in 30 billion requests for demonstration a month.
• At the end of 2013 the Exebid.DCA platform underwent certification of Google as bidder at the advertizing exchange AdX and got access to advertizing stock.