Announced Rive Gauche Hybris SAP implementation project completion

2016

On May 16, 2016 the SAP SE company and the Russian network "Rive Gauche" announced project completion on implementation of the platform for e-commerce of SAP Hybris Commerce Suite

The retail chain stores of RIVE GAUCHE began to work with the SAP solution Hybris Commerce Suite in 2014. In 2015 the volume of competences and resources for full use of such opportunities of SAP Hybris as possibilities of support of omnichannel and targeted interaction with buyers and the technical architecture allowing to make changes and also to scale e-commerce a system was created. Since November, 2014 the company noted significant growth in sales in an online segment. The online directory of RIVE GAUCHE includes more than 20 thousand goods items that is one of the highest rates in a segment of Internet trade in perfumery and cosmetic goods. The RIVE GAUCHE company in 2015 more than twice increased the volume of online sales in comparison with 2014 - growth was 249.4%.

With growth of the competition and business development the high-quality personalized customer interaction on all available channels, detailed accounting and pro-active analytics of preferences of buyers become the main competitive advantages of retailers, and SAP Hybris gives for this purpose all tools and opportunities. To it we see confirmation both from independent analysts, and from our clients more and more actively mastering online commerce as the important sales channel and a crucial element of strategy of creation of customer-oriented business, - Yuryev Ilya, the deputy CEO, SAP CIS noted

2013

On November 14, 2013 the hybris company announced: Rive Gauche selected solutions of hybris for start of new omnichannel strategy.

Project Tasks

The Rive Gauche company began to develop actively online and business 3 years ago, having taken the corporate solution developed at the local level in St. Petersburg as a basis. Owing to the active growth of online sales in the last two years, the company had new requirements to an existing solution. One of the most significant requirements was the possibility of operational start of different types marketing and promotion actions on all sales channels of the company, including online store and mobile applications. Therefore the company needed the solution minimizing operating rooms and IT costs capable to cope with additional loadings.

Project Progress

The company made the decision on investments into the industrial platform for omnichannel trade, capable to support the new strategy of business. Non-standard technical capabilities of hybris and also flexibility of the solution convinced the company - to use the latest means of the integrated communication with the consumers.

It turned out that the solutions hybris are entered in the development strategy of Rive Gauche for the next several years. The single integrated platform including all channels creates convenient conditions of purchase, at the same time provides fast entry into the market, reducing total cost and providing fast return of investments for the company. Besides, the universality of the hybris platform will help Rive Gauche to activate promo-activity and to influence key indicators of efficiency of online business due to personalisation of tools, additional options on cross-sellings.

"Rules of communication for the seller and the buyer change, and the customer focus is the major factor for retailers and distributors, - Alexey Pronin, the chief representative of hybris in Russia and the CIS noted. - They should satisfy additional individual requests and provide to consumers the convenient and integrated means of obtaining information and also to interact with them on all channels. With the solution hybris Commerce Suite which includes B2C Commerce Accelerator, content management of a product and further improvements it is easy to manage all sales channels at the same time and to improve key performance indicators of omnichannel business".

Andrey Orlov, the vice president for infrastructure in Rive Gauche company, hoped for deployment of the new commercial platform: "We selected hybris a part of our new strategy for their advanced technologies and industry experience. Besides, for us it is important to work with a command which has extensive experience of work on implementation of omnichannel solutions for retail networks. The solution hybris is proposed by the best combination of optimal performances, functionality and low aggregate value, with short time of implementation".

Start of the platform is planned for April, 2014.