Peak of group of companies (Softline: Real Estate

The Softline company which won the tender held by PIK Group, having proposed industry solution Real estate on the Microsoft Dynamics CRM platform, in July, 2011 began its implementation. Within the project it is going to automate a full stroke of works of the company, including the following business processes: management of client information and contacts with clients; work with the directory of the real estate; sales management; support of transactions of clients; sales planning; management of marketing campaigns.

Project Goals and Objectives

Main objective of an implementation project of Microsoft Dynamics CRM in PIK Group is creation of the uniform organizational technology platform allowing to implement the following key tasks:

• creation of the uniform data warehouse on construction objects and the real estate, partners, agreements;
• obtaining functionality for performance improvement of work of managers of the company and, as a result, increase in sales volume and revenue;
• creation of the mechanism for flexible formation and setup of the analytical reporting;
• receiving a possibility of flexible adaptation in case of change of business processes or the legislation;
• integration with other external sources of information for ensuring integrity and data consistency.

The industry solution for the real estate market based on Microsoft Dynamics CRM developed by Softline company will allow to automate in PIK Group all business processes, specific to the industry, including end-to-end tracking of customer interactions – from the first address before signing of the contract and a stage of maintenance, control of all stages of transactions, display of financial performance of the transaction, maintaining the directory of a real estate taking into account the statuses of sale of objects and their right installation, efficiency analysis of work of managers, information support of holding marketing campaigns.

Sergey Potapov, director of the department of IT, JSC PIK Group: "We expect that the industry solution of Microsoft Dynamics CRM will become the powerful tool for creation and conducting complete idea of the client, for work with a real estate and pricing – for all that represents effective sales process".

Implementation

The team of specialists of Softline will perform an implementation project of industry solution on the platform of the new version of Microsoft Dynamics CRM 2011 which distinctive features are powerful analytical opportunities, the role interface, expanded planning features and control of activity of divisions and employees. As a result of project implementation it is going to automate regional managers of PIK Group company (9 offices) and also to perform integration with 1C, the website and call center. The number of users of the CRM system will be more than 100.

Maria Korshunova, Head of Department of Microsoft Dynamics CRM of Softline company: "By the beginning of an implementation project the IT-landscape is in PIK Group at quite high level that imposes increased requirements to interfaces, flexibility and, in general, to functionality of a new solution. During the project we will try to save all best practices which were in group, to provide convenience of work to users and also to introduce the new ideas on implementation of business requirements of the customer".