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Project

Savage will analyze behavior of buyers

Customers: Savage

Moscow; Trade

Contractors: NPO Analitika
Product: Retail Instruments

Project date: 2014/05

On May 26, 2014 the company of NPO Analitika in partnership begin a pilot project of monitoring of behavior of visitors on signals of mobile devices with SAVAGE.

Project Tasks

The customer needs to collect and analyze information on the nature of movements of visitors, both in shops, and beyond their limits. Traffic of visitors is supposed that it will help the retailer to look in a new way at efficiency of personnel, services of merchandising and marketing, to estimate.

The NPO Analitika company works in the project as vendor of solutions of Wi-Fi analytics.

"Behind shoulders of the company – thoughtful development and permanent optimization of a product for different formats of the Russian retail on the basis of knowledge gained from already executed projects, - Mikhail Mogilevsky, the CEO of NPO Analitika noted. - In addition to new analytical data, the retailer receives in the order the convenient tool for assessment and control of activity of each specific shop and all retail chain stores in real time".