Retail Instruments

The product Retail Instruments is created for acceptance of management decisions on the basis of studying of behavior of visitors. The services analyzing behavior of buyers are usual in Internet trade, but are practically not widespread in offline retail. The solution Retail Instruments is addressed to retail chain stores - fashion, cosmetics, a jewelry, DIY, BTIE, cellular shops. The solution is applicable also for shopping and entertainment centers, retail banks, network restaurants and cafe, the exhibition centers and many other spheres of retail.

The principle of system operation of wireless analytics of Retail Instruments consists in scanning of space regarding detection of the devices equipped with Wi-fi for what in points of data collection – for example, in shops or shopping centers, the special sensors connected to the Internet are installed. A system collects the MAC addresses - unique identifiers of each mobile device, then data on movement of visitors are processed, and at the exit statistics in the form of the configured reports, diagrams, tables, etc. is issued. To retail stores the similar systems help to estimate attractiveness of show-windows, efficiency of any marketing and advertizing campaigns, give the chance to carry out comparison of KPI shops of network, to measure consumer traffic out of shops and also trajectories of the movement of buyers in real time.

Shopping centers use WiFi-analytics for the analysis of routes of visitors and improvement of navigation, determination of synergy of shops and influence on tenant mix, optimization of work of different services according to flux profile of visitors and also the analysis of that how often visitors, what share of returning among them come to shopping center.

Key parameters with which the Retail Instruments system operates:

• Visit duration - time spent by visitors in outlet;
• Capture indicator – percent of the visitors who came from the general flow;
• Loyalty – analytics of repeated visits;
• Indicator of failures - percent of the people who left without purchase.

The WiFi set of sensors which are installed in outlets is a part of Retail Instruments and collect statistics about behavior of visitors. It should be noted that a system does not 'see' personal data of visitors, and collects and analyzes only the aggregated statistics.

Data will be transformed to the reports estimating behavior of visitors in different analytical cuts. Indicators of reports are a basis for efficiency evaluation of outlet and at acceptance of management decisions. First of all the analytics of Retail Instruments is addressed to owners of business and top management of the trading companies. The wireless analytics allows in the bigger number of measurements and more deliberately to estimate efficiency of retail chain stores: efficiency of personnel, services of marketing and merchandising, loyalty of buyers and many other parameters. Retail Instruments has cloud structure therefore all reports are available via any web browser.

2017: Mobile sensors of collecting of audiences of actions

Mobile sensors of collecting of audiences of actions - technology of the platform of analytics. It is created for formation of recommendations about improvement of business processes on the basis of Wi-Fi signals from smartphones.

The special sensors installed in outlets and transferring data to a cloud operate as a data collection system. The retailer gets an information access about a status of flows of visitors in shops in real time by means of dashboards.

Information is aggregated and depersonalized, personal data are not collected and not transferred.

The technology of NPO Analitika gives an opportunity to connect the digital and real world. It creates opportunities for advertisers, methods of measurement of advertizing efficiency on the Internet.

Measurement of conversion from demonstrations of advertizing for a visit (OnlineToOfflineConversion) the method of measurement of efficiency of on-line advertizing patented by NPO Analitika.

2014: Specialization of software for shops of a "multizone" format

On April 17, 2014 the NPO Analitika company announced release of the specialized version of Retail Instruments.

Collected data will be transformed to reports which form base for efficiency evaluation of outlet and at acceptance of management decisions. The similar analytics allows to estimate much more deeply and much more deliberately efficiency of retail chain stores: efficiency of personnel, services of marketing and merchandising, loyalty of buyers and many other parameters.

"Based on success of our main product of Retail Instruments, we developed the special solution directed to shops of the big area with several "zones" i.e. for the formats DIY, BTIE, salons of furniture, and others. This solution is applicable for amusement parks, exhibition complexes and shopping centers" — Mikhail Mogilevsky, the CEO of NPO Analitika noted.

"Understanding of synergy of departments of shop or synergy of shops in one shopping center can have a strong impact on many fields of activity of the retailer or shopping center: it affects rental rates, cross-promotions, distribution and the working schedule of a sales personnel, navigation and Indore advertizing, and many other parameters, - Andrey Zhuravlyov, the technical director of NPO Analitika emphasized. - The new solution is already actively tested in one of the most known networks of hypermarkets of construction goods, in hypermarkets of house goods and in several shopping and entertainment centers".

As well as Retail Instruments, the solution for shops of a "multizone" format it is possible to use as the platform for creation of the personified offers for the returning, loyal visitors. The solution using push-notification or by means of the SMS allows to make very point, personified proposal to the loyal visitor, and not at the moment when all goods are already purchased and at the checkout the card of loyalty is shown, and at the moment when the visitor is only included into shop that obviously improves possibilities of the retailer on increase in attractiveness of shops and the general loyalty of buyers.