NPO Analitika

The NPO Analitika company is the consulting IT company rendering WiFi-analytics implementation services for retailers.

History

2019: Cooperation with Orange Business Services

On January 31, 2019 Orange Business Services announced the beginning of cooperation with NPO Analitika, one of the Russian solution providers for the analysis of behavior of visitors on the basis of technology Wi-Fi. Read more here.

2017: Partnership about SELTORS

NPO Analitika announced in the summer of 2017 the beginning of cooperation with SELTORS company.

2014

The NPO Analitika company, the Russian system developer of WiFi-analytics of Retail Instruments ('wireless analytics'), completed in the summer of 2014 the second round of investments from group of the European financial investors. The raised funds will be allocated for increase in a market share of NPO Analitika, creation of several vertical solutions, further technical development of service and licensing of the developed solutions in several countries in Europe.

"NPO Analitika – the only company in Russia in the field of WiFi-analytics which is already working with several tens different customers as retailers of a different profile, and with shopping centers. One of the most important already developed advantages of NPO Analitika – an opportunity to provide data on benchmarking not only on nearly 50 shopping centers of Moscow and St. Petersburg where in different shops and fast food restaurants sensors are already installed, but also in several niches of retail – fashion, BTIE, some other", – commented on the transaction of Reinhard Kohleick, representing group of investors.

"NPO Analitika - exclusively interesting project for several reasons. First – the product is directed to huge, improbable potential sales market. Secondly, such system can be used for implementation of a dream of any retailer - to come into contact with the returning, loyal visitors, and not when they already pay off at the checkout, and exactly while they only crossed a threshold of shop. Thirdly, the speed of development of the company for the last year and that, the product which is already tested by many retailers is how rich with opportunities, directly speaks about prospects of that, as the command of NPO Analitika how exactly does."