Oracle DaaS for Marketing

Oracle DaaS for Marketing - provides to marketing specialists access to an extensive and various array of anonymous data of the user level from offline, on-line and mobile data sources.

On July 25, 2014 the Oracle corporation announced availability of new service DaaS (Data-as-a-Service – "data as service") - Oracle DaaS for Marketing on the Oracle Data Cloud platform.

According to the approval of Oracle, data are collected from the checked and credible sources that allows to guarantee observance of requirements of the legislation to security and confidentiality of information.

The solution Oracle DaaS for Marketing helps the organizations to improve customer service quality on different channels using the target marketing using the consolidated data on clients and enterprise-wide consumer audiences.

• Oracle DaaS for Marketing provides access to more than 1 billion profiles of the companies worldwide. It is the world's largest market platform of data. Service gives to the organizations the chance to deliver the necessary advertizing and content via on-line and mobile channels, the systems of social interaction, video and search systems.

• Oracle DaaS for Marketing provides to marketing specialists access to the profile ecosystem of partners, largest in the industry, for support of marketing initiatives in on-line, mobile and social channels and search systems.

Service is available on a subscription.

2015

Oracle expands DaaS for Marketing with functionality of B2B

On March 23, 2015 Oracle announced expansion of the solution Oracle Data as a Service for Marketing (Oracle DaaS for Marketing) the version with a complex data set for "smart" targeting in B2B segment.

As a part of a set anonymous data for targeting in digital media (contextual advertizing), open profiles and business data for replenishment of own customer bases of data and customer acquisition by e-mail.

Data as service - the huge volume earlier not of the available data providing exact targeting are provided to marketing specialists and they can be used for interaction in B2B.

This B2B-subset of data - a part of Oracle Data Cloud, it reflects the aspiration of Oracle to provide the DaaS-service helping marketing specialists to make effective decisions.

With start of service marketing specialists in the sector of B2B will get access to 300 million anonymous business profiles from Oracle BlueKai Audience Data Marketplace or through the platform Oracle Data Management which is a part Oracle Marketing Cloud for more effective identification of ideal target audience and improvement of advertizing campaigns thanks to targeting accuracy. The data set includes more than 200 attributes, giving the chance of determination of target segment on characteristics:

• age of the company,
• size of the company,
• industry,
• sales volumes,
• employee's type,
• position, etc.

B2B-marketing specialists can get access to lists of potential clients through an office of self-service of DaaS for use in marketing campaigns for e-mail, for cleaning of databases or for enrichment of profiles. Mechanisms of segmentation will help:

• create new lists of potential clients and contacts, using data of Dun & Bradstreet about more than 240 million companies;
• create the complete, including social attributes, a profile of the target clients and managers making decisions;
• enrich own databases with CRM information about more than 100 million contacts in the USA.

Integration of the personalized and anonymous B2B-data will provide to marketing specialists information for identification of target audiences and the approved marketing by e-mail, paid advertizing channels and personalisation in online and social media.

Solutions Oracle DaaS are available to the largest advertizing partners by means of Oracle BlueKai Audience Data Marketplace Data as a Service, cloud CRM- solutions from Oracle Cloud Applications, including Oracle Marketing Cloud and Oracle Sales Cloud.

Notes