Outlet Village White Giving implements means of wireless analytics of retail

On September 25, 2014 the NPO Analitika company announced Wi-Fi analytics system implementation on the Retail Instruments platform in Outlet Village White Giving.

Project Tasks

Outlet Village White Giving – the largest outlet in Russia. The outlet is built in the form of the charming town under the open sky in 19 km from the center of Moscow and in 4 km from MKAD.

Project Results

Using the acquired information about behavior of visitors, the management will be able to estimate in a complex efficiency of both all outlet, and some tenants and also to estimate efficiency of the carried-out marketing actions, to understand trends and changes in behavior of visitors.

"In the conditions of the difficult competition it is crucially important to understand trends of behavior of visitors of the outlet in time and it is adequate to react to them — Mikhail Mogilevsky, the CEO of NPO Analitika told. - Trends in behavior of visitors who it is possible to see only by means of the systems of a class of wireless analytics have the strongest impact on efficiency of any shopping center: how did the held events affect time which visitors spend in the outlet? In what days of loyal visitors it is more? What synergy of shops in the outlet? What of advertizing campaigns was really effective? These are just those questions on which it is possible to receive exact answers using Retail Instruments. Also, on the basis of the Wi system - Fi - analysts in the future will become possible to start service of communication with the loyal, returning visitors – an opportunity to come into contact with those who already were in shops of the outlet, and want to receive the personified offers at the time of the next visit. This opportunity will be actively offered tenants as an additional service".