| Customers: 220 volts Retail network
Contractors: NPO Analitika Product: Retail InstrumentsProject date: 2014/11
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On December 8, 2014 company "220 Volts" announced a project startup of analytics of behavior of visitors of shops of network. Solution designer NPO Analitika company.
Project Tasks
The customer made the decision on implementation of technology for the analysis of the parameters connected with behavior of visitors in and outside shops. Among the most significant:
- dynamics of changes of the general flow of people near the trade premises,
- dynamics of the indicators of a share which came and the number of visits,
- duration of visits,
- the block of the parameters connected with loyalty of visitors.
Project Progress
"As a result of this project network "220 Volts" will have an opportunity to understand and measure efficiency of any marketing activities, to control quality of work of a sales personnel in real time. Increase in overall effectiveness of network functioning will be reached at the expense of a possibility of acceptance of the management decisions which are based on the multidimensional analytics taking into account to a trend of behavior of visitors" — Mikhail Mogilevsky, the CEO of NPO Analitika noted.
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