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Biography
Sergei Sergeyev was born in the city of Shchelkovo, Moscow Region.
In 2000 he graduated from Moscow State University of Engineering Ecology with a degree in Automation of Processes and Industries. In 2017, he defended his MBA diploma at the Higher School of Economics.
Work in M.Video and M.Video/Eldorado
After the university, he began his career at M.Video as an IT engineer. He went to the head of the department of information systems.
In 2011, he joined another organization - the Russian Agency for Export Credit and Investment Insurance, where until 2013 he served as Deputy Head of the Information Technology Department. But then he returned to M.Video again.
In 2015, Sergei Sergeyev took the position of Director of Information Technology of M.Video, and after the purchase of M.Video of the Eldorado network, he took a similar position in the combined company. Under his leadership, the IT division provided support for the company's strategy, designed for a period until 2022. Its core is the transition from an omnichannel approach to the One Retail model by fully digitalizing the purchasing experience, erasing all boundaries between the retail environment and online and offline sales channels. To achieve this goal, the company solves the problem of building an organization based on data, introducing digital technologies into all business processes.
Over the past few years, the company has been actively experimenting and introducing new technologies. These include, among other things, artificial intelligence, blockchain, virtual and augmented reality, etc. At the same time, since 2015, internal development at M.Video has been carried out according to the Agile methodology. Sergei Sergeyev previously reported that this made it possible to reduce the speed of development and the time for bringing solutions to market.
One of the largest projects for Sergei Sergeyev in the position of Chief information officer was the integration of IT M.Video and Eldorado in the process of merging companies. In an interview with TAdviser in December 2019, he said that this was the main task of business and IT over the past two years. At the end of February 2019, both brands simultaneously switched to unified information systems in parallel with the re-registration of a legal entity.
2018
Participation in TAdviser SummIT
On November 29, 2018, Sergei Sergeyev at the TAdviser SummIT conference spoke about IT in retail today and tomorrow using the example of his company. Read more here.
Speaking at the TAdviser SummIT conference on May 29, 2019, Sergei Sergeyev told how the IT integration of M.Video and Eldorado took place. Read more here.
TAdviser interview
In July 2018 CIO M.Video , Sergei Sergeyev in an interview with TAdviser spoke about the main IT priorities of the retail network. More. here
In December 2019, Sergei Sergeyev in an interview with TAdviser spoke about how the integration of M.Video and Eldorado took place, and what technologies play a decisive role in the development of the combined company. Read more here.
2020
Departure from M.Video/Eldorado
In January 2020, TAdviser became known that Sergei Sergeyev left M.Video/Eldorado. The company confirmed this information, saying that he left at the end of December.
 | For 16 years at M.Video, Sergey has gone from engineer to Chief information officer. During this time, the company was able to implement many ambitious and innovative projects, successfully transformed, and now it's time to move on, look for new growth opportunities, "the press service of M.Video/Eldorado told TAdviser. |  |
The company was unable to provide data on the future career plans of the former Chief information officer. Sergeyev himself told TAdviser he would be able to talk about the details later in January.
After the departure of Sergei Sergeyev, one of the employees of M.Video/Eldorado was appointed Acting Director for IT, but the company says that this is a temporary solution, and the company plans to search for a new Chief information officer.
Vice President for IT at Enlightenment
In January 2020, he joined the Enlightenment group of companies as vice president of information technology. She was formed in the organization due to the increase in its IT staff.
At the newly occupied post, Sergeyev was given the following tasks:
- Business transformation, product creation, and IT development
- Optimize IT processes and architecture
- expert support of the corporate strategy function in terms of the implementation of IT projects, the growth of automation and increasing IT competencies;
- support and development of EdTech projects.
In addition to multifunctional EdTech projects, including, in particular, the functioning of the federal digital distance learning platform "My School in Online" and the development of the digital educational platform "MediaLibrary" Enlightenment, "Sergeev is associated with such projects as:
- Working with IT business development partners
- development of an IT project plan, including for the development of digital products.
- optimization of the work of the information technology department.
2022: Director, Digital Innovation and IT, Lenta
the Russian retail "Ribbon" On February 10, 2022, the multi-format network announced TAdviser the appointment of Sergei Sergeyev as Director of Digital Innovation and. IT Sergei Sergeyev takes office on February 10. In this post, he will replace, Sergey Korotkov who decided to leave Lenta.
Sergei Sergeyev will be responsible for the implementation of Lenta's IT strategy, digital transformation and modernization of the company's operations, focusing on the introduction of future technologies into the current Lenta IT stack. He will report directly to Lenta CEO Vladimir Sorokin.
Before joining Lenta, Sergey worked in the Enlightenment group of companies, where he led information technologies and the development of digital products. Prior to Enlightenment, he held various positions in the M.Video-Eldorado Group. He also led projects for various business functions, including the transformation of the IT department.
| | "I would like to thank Sergey Korotkov on behalf of the company for his contribution to the progress of the digital transformation of Lenta. We are pleased to welcome Sergei Sergeyev to Lenta as Director of Digital Innovation and IT. His appointment will strengthen Lenta's leadership team, and I firmly believe that Sergey's industry experience will be an important factor in our future growth and digital transformation, "commented Vladimir Sorokin, CEO of Lenta. | |
TAdviser interview
Over the year, Sergei Sergeyev, Director of Digital Innovation and IT retailer Lenta, promptly developed a plan to improve the IT function in the company, and its implementation began. The tasks of switching to Russian IT solutions are superimposed on this work, which until 2022 were less relevant for retail than for some other industries. Sergei Sergeyev spoke about Lenta's approaches and plans in the field of IT in an interview with TAdviser in February 2023.
Family
Married. Daughter.
Photos of the Sergei Valeryevich Sergeyev
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